FROM OUR BLOG
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How to: Understand the Threats
As experts in the field, we have called on our experience and knowledge to produce the following guide to protecting…
Optimism, Appreciation & Awareness
In these ever stranger times, a need for optimism is clear, along with an appreciation of the good things in…
IP & Legal Tech: An anti-counterfeiting partnership made in heaven
Counterfeiting is a sector where the criminals and copycats have been the real innovators for far too long. And when…
The Cycling Industry: Middle Aged Men In Counterfeit Lycra
As cycling jerseys have become ‘cooler’, the number of counterfeits have grown. Safety concerns are arguably less pertinent than with…
Love: is it the real thing?
Love is … cartoons, illustrated by Kim Casali, filled the 1970s. Alongside this was one of Coke’s biggest campaigns: ‘Coke,…
Fighting Fakes in the Toy Industry
The toy sector understandably has some of the most stringent product safety legislation of any sector, and infiltration by substandard…
Beyond Corporate Social Responsibility – Free eBook!
The true extent of the relationship between counterfeiting and organised crime is shocking.
Black Friday: A Consumer Extravaganza or a Retailer Nightmare?
According to 2018 results, Black Friday sales topped $6.22 billion in the US alone, with the UK accounting for an…
Scotland’s first Entrepreneur in Residence: Rachel’s Experience
In this blog, Rachel talks about conversations had as the entrepreneur in residence at the British Library’s first Business &…
British IP Day 2019
Today marks British IP Day which celebrates the central role that Intellectual Property (IP) plays across the UK.
How Counterfeits are Harming Outdoor Brands
When it comes to expensive apparel and outdoor products, high prices are more often than not related to safety –…
SnapDragon’s guide to shopping wisely for Mother’s Day
For those of us based outside the UK, today is celebrated as Mother’s Day. However, as many of us shop…
Understanding Counterfeits – Better Knowledge is More Power
Counterfeiting is big business and can damage your brand, revenues, and ultimately your customers’ safety. When creating a branded product,…
The Secret Ingredient(s)…
The experts discuss the merits of adding ‘secret ingredients’ to your products. Want to throw your competition off the scent?…
Making the most of your design rights and trademarks
In this blog, Mary Kernohan, Head of Business Development at SnapDragon, goes into detail about how to make the most…
How brands can fight back against online counterfeiters on Black Friday and Cyber Monday
In 2017, Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving to Black…
5 ways intellectual property adds value to your business
Every company, and particularly a startup, needs a competitive advantage. Knowing how to leverage your intellectual property (IP) rights, whether…
The wait for Nike’s official “France World Champions shirt” causes a flood of fakes to circulate in China
Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two…
Online brand protection, why bother?
Brand protection is a complex business – key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With…
The top 5 reasons to fight infringements of your brand online
Does fighting online infringement seem like a constant battle for your business, wasting your valuable time and resources? Or do…
World Anti-Counterfeiting Day 2018 – Five Reasons NOT TO BUY Counterfeits
SnapDragon protect against counterfeit products every day, all day, for businesses of different sizes and sectors. Today in particular is…
This World Health Day watch out for the health hazards of counterfeits
Today is World Health Day (Saturday 7th April) and we all know the importance of keeping healthy, right?
Counterfeits: The Dark Side of E-commerce
It used to be that counterfeit goods were contained to street corners and back alley lanes in Asia, but now…
Facebook is accused of failing to halt the trade of counterfeit goods online…
There has been coverage in the press recently about the biggest investigation in Britain into fake goods on social media…
What’s on your plate? The threat of food fraud
Have you ever thought about counterfeit cuisine while tucking into your Thanksgiving or Christmas dinner? Food fraud, the criminal activity of making profit by…
