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SnapDragon believes that corporate social responsibility or CSR is ‘common sense really’.

A responsible approach to people and the environment – who we are, what we do, and how we work with our clients and partners.

Across all of the areas described below, we monitor our activities and actions and review them annually.

This is overseen by our CEO, who started the business based on her own experience. As such, she has battled fakes first hand – and built the business to be sustainable, effective, rewarding and fun.

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Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.


Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland.

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards.

We currently represent 11 countries and speak 14 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.



We deliver purpose-driven work from an extremely welcoming environment.
We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees walk or cycle to work and 10% use public transport as their normal daily commuting mode. While flights can sometimes not be avoided for overseas travel, whether work or holidays, all long-distance, UK-travel, and some European-travel is by train.


As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.



In September 2020, we launched BogusBuster – an independent resource to guide consumers through everything scam related. The site covers everything from tips to spot fake products online to reporting dangerous products to step by step guides on what to do if someone has stolen your images on social media.

BogusBuster is co-funded by Innovate UK which launched a business competition in May 2020 to seek solutions to problems caused by the Covid-19 pandemic. As the virus spread, and communities ‘locked down,’ the spike in online shopping was significant. With this came a rise in those being scammed, so there’s never been a more important time to stay safe online. BogusBuster was created to keep consumers informed, ensuring they get exactly what they paid for. The site continues to be updated on a pro-bono basis.

With scammers becoming more sophisticated, consumer safety is at the top of our agenda at BogusBuster. We hope that our regular updates, news, tips, and advice will help to keep everyone safe and secure online.

Head to BogusBuster to find out more.


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