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WEBSITE

INFRINGEMENTS

Illegitimate websites steal your search traffic, and scam your customers. We can help.

MONITORING AND ENFORCEMENT OF INDEPENDENT WEBSITES

How is your brand being used online?

Is your brand being faked online? From replica sites posing as your brand to dodgy third-party suppliers, infringing websites can seriously harm your reputation – while diverting traffic from your official site. Snapdragon detects and takes down fake websites for you, so you can focus on the task of growing your business. Find out how we do it.

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WHAT DO THESE WEBSITES LOOK LIKE?

Depending on the product and intent, fake websites can assume a few different forms. Here are the most common types we regularly identify:

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Replica sites

As the name suggests, serious scammers will create a convincing copy of your website, stealing your brand name, trademarks and copyright to pose as your brand. Designed to confuse customers, they are a high priority and big reputational issue.

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Phishing sites

While some fake sites will sell counterfeit goods, many are simply looking to extract data and steal from unsuspecting consumers. Offering no real inventory, such phishing sites are a money-spinning fraud operation – and often linked to organised crime.

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Multi-brand

Offering illicit goods across a range of goods, multi-brand websites will infringe multiple brands including your own – posing as independent online shops. Whether falsely claiming to sell your brand or copying it without credit, multi-brand sites pose a serious threat.

HOW CAN THEY HARM YOUR BRAND?

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Diverted traffic

These illegitimate sites can divert search traffic away from your business

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Diverted revenue

Fake websites lure customers away, using your intellectual property and tantalising prices

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Damaged reputation

Unwitting customers receiving poor quality products, or scammed of their hard-earned money, may complain to (or about) you – harming your business and reputation

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Customer harm

Your customers can be robbed of their money, while others may receive dubious goods manufactured cheaply and dangerously

HOW CAN WE HELP?

For our clients, we find and takedown fake domains to protect your revenue, reputation and customers from harm.

So how do we do it?

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By performing keyword and reverse image searches on Google and other engines, we can help you keep tabs on illicit and unauthorised content beyond that found on key social media and marketplace platforms.

More Info

DETECT

We search for websites spoofing your brand on search engines, domain databases and social media.

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REPORT AND ENFORCE

Using your intellectual property, we report fake sites to the website owner, host and / or registrar to have them removed.

INVESTIGATE

We identify the seller’s identity, look for trends, and target repeat offenders to keep fake websites down for good. We will also provide you with relevant information for any offline action.

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WHAT OUR CUSTOMERS SAY

SnapDragon saves me time and money, which is pretty much the holy grail in a fast-growing company. Their reporting is easy to understand and the results real and tangible. SnapDragon allows us to get on with what we are good at and not get distracted by trying to police our IP.

John Hibbard

Founder and CEO

SnapDragon is a great partner for us. They have leveraged our copyright to great success, taking down scores of listings. In addition, they provide investigation and identification of new threats as they analyse the patterns of fake listings and sellers globally.

Simon Newbery

Managing Director, Orchard Toys

SnapDragon have been the find of the year for us. Their work, and passion for it, is priceless. We are extremely lucky to work with them.

Lorna Macaulay

Chief Executive, The Harris Tweed Authority

SnapDragon’s solution is focused, cost-effective and responsive. The continual monitoring process regularly identifies infringing items. By using our registered IP they are able to take action against the links, helping prevent infringing products being sold.

Graeme Menzies

CFO, AFG Media

SnapDragon is first class. It was started by someone who made products, got ripped off and tried to fight back. Now they focus entirely on fighting fakes for other people. They take all the hassle away and have software making it a 1000 times more painless than doing it yourself.

Tom De Pelet

Founder

What I like most about SnapDragon is that they are accessible, the reaction time is fast, and the communication is always personal. We book great results with SnapDragon.

Robert Jan Verkuylen

Director of Finance and Technology

DISPUTE A TAKE-DOWN?

If you believe your product listing has been wrongly removed, do let us know:

Take-Down Dispute