Industry Focus: Lifestyle and Outdoor
Counterfeits and copycats are a problem in every industry. However, in industries where function and safety are key, the stakes are even higher. The consequences of fake outdoor and lifestyle equipment can be deadly, and span much further than harming just a brand’s revenue.
We know how hard you work to make sure your products are up to standard and fit for purpose. The health and safety controls are rigorous and well tested. Cheap imitations online don’t care as much as you do. As well as diverting your revenue, they can cause real harm to consumers, and to your brand. We recently commissioned a survey that revealed 28% of consumers have bought a counterfeit product without their knowledge. The damage this can cause your brand is severe.
Don’t let the scammers and fraudsters win. Fight back against the fakes and protect your brand and your customers. At SnapDragon, we are committed to finding and taking down the fakes. We work with some fantastic outdoor brands to detect, monitor and take down copies on ecommerce, domains and social. Here is a collection of our work.
A word from our customers
After experiencing great success with their innovative bike rack, CLUG, Hornit began seeing an abundance of copycat products online. Not wanting to put their brand or their customers at risk, they turned to SnapDragon for help to take down the fakes.
“SnapDragon took down hundreds of fake listings all over Alibaba, AliExpress, Taobao, etc which were using our images and also from Amazon and eBay in Europe for breach of design right. SnapDragon takes all the hassle away and have software making it a 1000 times more painless than doing it yourself.
As of today, over 3,000 infringing CLUG links have been removed from sale equating to several hundred thousand CLUG products.”
Tom de Pelet, MD of Hornit