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Counterfeits and copycats are a problem in every industry.

However, in industries where function and safety are key, the stakes are even higher. The consequences of fake outdoor and lifestyle equipment can be deadly, and span much further than harming just a brand’s revenue.

We know how hard you work to make sure your products are up to standard and fit for purpose. The health and safety controls are rigorous and well tested. Cheap imitations online don’t care as much as you do. As well as diverting your revenue, they can cause real harm to consumers, and to your brand. We recently commissioned a survey that revealed 28% of consumers have bought a counterfeit product without their knowledge. The damage this can cause your brand is severe.

Don’t let the scammers and fraudsters win. Fight back against the fakes and protect your brand and your customers. At SnapDragon, we are committed to finding and taking down the fakes. We work with some fantastic outdoor brands to detect, monitor and take down copies on ecommerce, domains and social. Here is a collection of our work.

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SnapDragon saves me time and money, which is pretty much the holy grail in a fast-growing company. Their reporting is easy to understand and the results real and tangible. SnapDragon allows us to get on with what we are good at and not get distracted by trying to police our IP.

John Hibbard

Founder and CEO

SnapDragon is a great partner for us. They have leveraged our copyright to great success, taking down scores of listings. In addition, they provide investigation and identification of new threats as they analyse the patterns of fake listings and sellers globally.

Simon Newbery

Managing Director, Orchard Toys

SnapDragon have been the find of the year for us. Their work, and passion for it, is priceless. We are extremely lucky to work with them.

Lorna Macaulay

Chief Executive, The Harris Tweed Authority

SnapDragon’s solution is focused, cost-effective and responsive. The continual monitoring process regularly identifies infringing items. By using our registered IP they are able to take action against the links, helping prevent infringing products being sold.

Graeme Menzies

CFO, AFG Media

SnapDragon is first class. It was started by someone who made products, got ripped off and tried to fight back. Now they focus entirely on fighting fakes for other people. They take all the hassle away and have software making it a 1000 times more painless than doing it yourself.

Tom De Pelet


What I like most about SnapDragon is that they are accessible, the reaction time is fast, and the communication is always personal. We book great results with SnapDragon.

Robert Jan Verkuylen

Director of Finance and Technology


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