FROM OUR BLOG
Please use the search function below to browse categories:
How to protect your brand from counterfeits this Black Friday and Cyber Monday
SnapDragon is all too aware of the tactics fraudsters use to sell counterfeit goods online. In days gone by, consumers…
Test Purchasing – The Do’s and Don’ts
Test purchasing is an important part of any brand protection strategy, whether you do it yourself, or anonymously through contacts….
David and Goliath: When big brands steal big ideas
Large enterprises copying small, independent brands’ ideas is a common theme. Pinching product designs, even if perhaps ‘only through having…
5 essential brand protection strategies for 2022
Whether you’re just starting out, or are a seasoned business owner, protecting your brand from copycats and counterfeits should always…
How covid-19 created a surge the fake alcohol trade
The effects of the global Covid-19 pandemic are still being felt around the world. As we head into another uncertain…
SnapDragon’s new SaaS service makes brand protection accessible to everyone
SnapDragon is pleased to announce our new self-service solution, making brand protection accessible to businesses of any size. With flexible…
Why counterfeits should be on every risk register
Developing and building a new product is one of the most exciting, laborious and stressful events an entrepreneur will ever…
The cycling industry, and the fakers peddling counterfeit bike parts
During the COVID-19 pandemic, many people found themselves looking for a new hobby that allowed them to be outdoors, and safely…
Blogging Safely and Avoiding Infringement of Intellectual Property Tips
Read tips on how to avoid Infringement of intellectual property while blogging.
World Anti-Counterfeiting Day 2021 | Rules to Protect your Brand
Today marks World Anti-Counterfeiting Day 2021. Now in its 23rd year, WAC day was established to raise awareness of the…
How To: Spot a Counterfeit
In the last year, the amount of counterfeit goods has soared and it continues to be a growing and complicated…
Online Brand Protection: The Essentials
At SnapDragon we know too well just how distressing it is to have your brand copied. Our fearless founder has…
How to: Protect Your Brand on Social Media
Social media networks are often at the heart of marketing strategies. They enable companies to increase their brand’s visibility and…
British IP Day 2019
Today marks British IP Day which celebrates the central role that Intellectual Property (IP) plays across the UK.
How Counterfeits are Harming Outdoor Brands
When it comes to expensive apparel and outdoor products, high prices are more often than not related to safety –…
World Anti-Counterfeiting Day 2019
World Anti-Counterfeiting Day (WAC) – now in its 21st year, and never more meaningful than it is today. Fact!
Understanding Counterfeits – Better Knowledge is More Power
Counterfeiting is big business and can damage your brand, revenues, and ultimately your customers’ safety. When creating a branded product,…
The Secret Ingredient(s)…
The experts discuss the merits of adding ‘secret ingredients’ to your products. Want to throw your competition off the scent?…
Making the most of your design rights and trademarks
In this blog, Mary Kernohan, Head of Business Development at SnapDragon, goes into detail about how to make the most…
5 ways intellectual property adds value to your business
Every company, and particularly a startup, needs a competitive advantage. Knowing how to leverage your intellectual property (IP) rights, whether…
The top 5 reasons to fight infringements of your brand online
Does fighting online infringement seem like a constant battle for your business, wasting your valuable time and resources? Or do…
Counterfeits: The Dark Side of E-commerce
It used to be that counterfeit goods were contained to street corners and back alley lanes in Asia, but now…
The SnapDragon guide to avoid purchasing counterfeits online
Purchasing counterfeit goods can be a costly and dangerous mistake, but, unfortunately, one that is easily made. As counterfeiters are…
