At SnapDragon we know too well just how distressing it is to have your brand copied. Our fearless founder has been there, done that and got the (genuine) t-shirt. It feels like your blood, sweat and tears have been compromised...

Social media networks are often at the heart of marketing strategies. They enable companies to increase their brand’s visibility and value, whilst targeting up to 3.8 billion potential consumers. Given the current context, the value of social media is growing...

Today marks British IP Day which celebrates the central role that Intellectual Property (IP) plays across the UK....

When it comes to expensive apparel and outdoor products, high prices are more often than not related to safety – and making goods safe involves a whole load more than first meets the eye....

World Anti-Counterfeiting Day (WAC) – now in its 21st year, and never more meaningful than it is today. Fact!...

World Intellectual Property Day is celebrated on the 26th April every year. This year we are excited to celebrate the Reach for Gold campaign which takes a closer look inside the world of sports. The campaign investigates how innovation, creativity...

The power of knowledge is the topic for this week. Counterfeiting is a big business. When creating your business, it’s important to ensure you learn as much as you can about intellectual property (IP) infringement issues....

The experts discuss the merits of adding ‘secret ingredients’ to your products. Want to throw your competition off the scent? A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ into your product. This clever trick...

In this blog, Mary Kernohan, Head of Business Development at SnapDragon, goes into detail about how to make the most of your design rights and trademarks....

Every company, and particularly a startup, needs a competitive advantage. Knowing how to leverage your intellectual property (IP) rights, whether registered or not,  can ensure a more prosperous future for your brand than others in a similar space.    ...