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Counterfeiting is sadly very common, and can affect any business, large or small. In the toy and nursery sector, children can be put in harm’s way because of cheaply – and poorly manufactured products.

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Counterfeiting is sadly very common, and can affect any business, large or small.

Often, the perpetrators of these fake products bypass all channels to take money from unsuspecting customers. A recent research study we commissioned showed that 28% of consumers have purchased a counterfeit product without their knowledge!

Fraudsters who have copied your products look to gain financially by not adhering to the strict (and expensive) safety legislation that you put in place to protect your customers. In the toy and nursery sector, this unfortunately means that children can be put in harm’s way because of cheaply – and poorly manufactured products.

Illicit, parallel supply chains such as these can cause reputational damage, as well as diverted revenues. Identifying and removing fake products online can be extremely time consuming and expensive without a process, though critical for the survival of your business. That’s why at SnapDragon, we take care of it for you at a price you can afford – monitoring your products on ecommerce, social media and domains. We will also report and remove these links too – or you can do this yourself with our self-service option.

To help you keep up to date with all the latest news, hints and brand protection tips, we have collated our most useful articles and case studies to show you how others in the industry are reducing the risks to themselves and their customers. Some of the industry’s leading brands trust us to protect their intellectual property.

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SnapDragon saves me time and money, which is pretty much the holy grail in a fast-growing company. Their reporting is easy to understand and the results real and tangible. SnapDragon allows us to get on with what we are good at and not get distracted by trying to police our IP.

John Hibbard

Founder and CEO

SnapDragon is a great partner for us. They have leveraged our copyright to great success, taking down scores of listings. In addition, they provide investigation and identification of new threats as they analyse the patterns of fake listings and sellers globally.

Simon Newbery

Managing Director, Orchard Toys

SnapDragon have been the find of the year for us. Their work, and passion for it, is priceless. We are extremely lucky to work with them.

Lorna Macaulay

Chief Executive, The Harris Tweed Authority

SnapDragon’s solution is focused, cost-effective and responsive. The continual monitoring process regularly identifies infringing items. By using our registered IP they are able to take action against the links, helping prevent infringing products being sold.

Graeme Menzies

CFO, AFG Media

SnapDragon is first class. It was started by someone who made products, got ripped off and tried to fight back. Now they focus entirely on fighting fakes for other people. They take all the hassle away and have software making it a 1000 times more painless than doing it yourself.

Tom De Pelet


What I like most about SnapDragon is that they are accessible, the reaction time is fast, and the communication is always personal. We book great results with SnapDragon.

Robert Jan Verkuylen

Director of Finance and Technology


Please click on an article below to view more:

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