PROTECTING YOUR BRAND ON MARKETPLACES
SnapDragon detect and enforce against sellers who are abusing your brand on the most popular e-commerce marketplaces
E-commerce sites are a breeding ground for fakes. In fact, some studies show that 1 in 5 products on popular online marketplaces are copycats or counterfeits. This is a huge problem for IP owners, especially when your brand’s reputation, revenue and customers are at risk. The dangers are very real – unlike the fakes!
We detect listings containing violations of your intellectual property and remove them on the world’s busiest marketplaces, so you can focus on growing your business.


PROMINENT E-COMMERCE MARKETPLACE INFRINGEMENTS

Copied or counterfeit products
Copycats will replicate your designs, trademarks, patents and branding – including your logo and name. Difficult to spot to the untrained eye, these goods are often produced cheaply and illegally.

Copyright infringement
Profiting from your image, copyright infringement involves the unsanctioned use of your original content to promote fake/unaffiliated goods, including your images, artwork, text and videos.

Unauthorised sellers
Authentic goods can easily fall into the hands of unauthorised sellers. Unbound by mutual agreements, they can pose real issues for your sales stream – while undermining relationships with trusted partners.
WHY DO YOU NEED TO PROTECT YOUR BRAND FROM FAKES?

Revenue diversion
Don’t let copycats profit from your ideas and innovation.

Reputational damage
Knock-off products harm the name and reputation you have worked so hard to build.

Relationship decay
Leaving unauthorised sellers unchecked can damage the invaluable network you have cultivated.

Customer safety
Fakes are typically manufactured cheaply, using substandard materials and zero safety testing.
BREATHING FIRE TO PROTECT YOUR BRAND ONLINE
We pride ourselves on our high level of client care and customizable packages. We are not a “one service fits all” proposition, we will work with you to find out exactly where your challenges lie, and create a bespoke brand protection package.
Here’s how we do it.
MONITOR
Brand protection is not just a game of “whack a mole”. We remove infringing listings and make sure that they stay down while continually monitoring for new listings.
DETECT
With our powerful AI-technology and multi-lingual team, we search the internet’s busiest marketplaces to find listings that infringe on your intellectual property.
ENFORCE
Using your intellectual property, we continually report and remove infringing listings from online marketplaces as they arise.
INVESTIGATE
On top of your regular service, we can also perform test an trap purchases, and perform investigations into sellers that you can use as evidence for any offline action.


