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E-COMMERCE

PROTECTION

We protect your brand on the world’s busiest online marketplaces.

PROTECTING YOUR BRAND ON E-COMMERCE MARKETPLACES

The problem may be bigger than you think

E-commerce sites are a breeding ground for fakes. In fact, some studies show that 1 in 5 products on popular online marketplaces are copycats or counterfeits. This is a huge problem for IP owners, especially when your brand’s reputation, revenue and customers are at risk. The dangers are very real – unlike the fakes!

We detect listings containing violations of your intellectual property and remove them on the world’s busiest marketplaces, so you can focus on growing your business.

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PROMINENT E-COMMERCE MARKETPLACE INFRINGEMENTS

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Registered IP

Copycats will replicate your design, trademarks, patents and branding – including your logo and name. Difficult for the untrained eye to identify, these goods are often produced illegally, with proceeds funding criminal activity. Often, customers will buy copied/counterfeit goods unknowingly, and will receive a substandard product, blaming you for the bad quality goods.

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Copyright infringement

A simple and effective way to profit from your image, copyright infringement involves the unsanctioned use of your original content to promote fake and unaffiliated goods, including your images, artwork, text and videos. Shirking the time, energy and cost of producing their own promotional materials, copyright infringers instead choose to steal yours – risking your reputation.

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Unauthorised sellers

An effective business is only as strong as its weakest link. While most rely on a network of trusted partners and distributors who share their ethos and ethics, authentic goods can easily fall into the hands of unauthorised sellers. Unbound by mutual agreements, they can pose real issues for your sales stream – while undermining key business relations.

WHY DO YOU NEED TO PROTECT YOUR BRAND FROM FAKES?

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Revenue diversion

We know how much hard work goes into developing your brand and products. Don’t let copycats profit from your ideas and innovation.

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Reputational damage

Often, customers buy copies and counterfeits thinking they are the real thing. Knock-off products harm the name and reputation you have worked so hard to build.

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Relationship decay

Leaving unauthorised sellers, counterfeiters and copycats unchecked can damage the invaluable network you have cultivated, with revenues and standards diverted.

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Customer safety

Unlike your brand, copycats don’t care about your customer safety. Fake goods are typically manufactured cheaply, using substandard materials and zero safety testing.

HOW CAN WE HELP?

SnapDragon are trusted by brands to protect their revenue, reputation and customers from infringers every day.

We pride ourselves on our high level of client care and customizable packages. We are not a “one service fits all” proposition, we will work with you to find out exactly where your challenges lie, and create a bespoke brand protection package.

Our Dragons breathe fire to protect your brand online. Here’s how we do it.

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Swoop’s Ecommerce module monitors the world’s busiest e-marketplaces as well as 100’s of smaller platforms across the globe. Our powerful AI returns hundreds of thousands of results into our database everyday. We make sure the most harmful content is captured and prioritised for rapid enforcement.

 

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MONITOR

Brand protection is not just a game of “whack a mole”. We remove infringing listings and make sure that they stay down while continually monitoring for new listings.

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DETECT

With our powerful AI-technology and multi-lingual team, we search the internet’s busiest marketplaces to find listings that infringe on your intellectual property.

ENFORCE

Using your intellectual property, we continually report and remove infringing listings from online marketplaces as they arise.

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INVESTIGATE

On top of your regular service, we can also perform test an trap purchases, and perform investigations into sellers that you can use as evidence for any offline action.

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WHAT OUR CUSTOMERS SAY

SnapDragon saves me time and money, which is pretty much the holy grail in a fast-growing company. Their reporting is easy to understand and the results real and tangible. SnapDragon allows us to get on with what we are good at and not get distracted by trying to police our IP.

John Hibbard

Founder and CEO

SnapDragon is a great partner for us. They have leveraged our copyright to great success, taking down scores of listings. In addition, they provide investigation and identification of new threats as they analyse the patterns of fake listings and sellers globally.

Simon Newbery

Managing Director, Orchard Toys

SnapDragon have been the find of the year for us. Their work, and passion for it, is priceless. We are extremely lucky to work with them.

Lorna Macaulay

Chief Executive, The Harris Tweed Authority

SnapDragon’s solution is focused, cost-effective and responsive. The continual monitoring process regularly identifies infringing items. By using our registered IP they are able to take action against the links, helping prevent infringing products being sold.

Graeme Menzies

CFO, AFG Media

SnapDragon is first class. It was started by someone who made products, got ripped off and tried to fight back. Now they focus entirely on fighting fakes for other people. They take all the hassle away and have software making it a 1000 times more painless than doing it yourself.

Tom De Pelet

Founder

What I like most about SnapDragon is that they are accessible, the reaction time is fast, and the communication is always personal. We book great results with SnapDragon.

Robert Jan Verkuylen

Director of Finance and Technology

TALK TO ONE OF OUR EXPERTS

Are you concerned about copies and counterfeits? Book a quick chat with one of our experts to learn more about brand protection.

DISPUTE A TAKE-DOWN?

If you believe your product listing has been wrongly removed, do let us know:

Take-Down Dispute