PROTECTING YOUR BRAND ON MARKETPLACES
SnapDragon detect and enforce against sellers who are abusing your brand on the most popular e-commerce marketplaces
E-commerce sites are a breeding ground for fakes. In fact, some studies show that 1 in 5 products on popular online marketplaces are copycats or counterfeits. This is a huge problem for IP owners, especially when your brand’s reputation, revenue and customers are at risk. The dangers are very real – unlike the fakes!
We detect listings containing violations of your intellectual property and remove them on the world’s busiest marketplaces, so you can focus on growing your business.
PROMINENT E-COMMERCE MARKETPLACE INFRINGEMENTS
Copied or counterfeit products
Copycats will replicate your designs, trademarks, patents and branding – including your logo and name. Difficult to spot to the untrained eye, these goods are often produced cheaply and illegally.
Copyright infringement
Profiting from your image, copyright infringement involves the unsanctioned use of your original content to promote fake/unaffiliated goods, including your images, artwork, text and videos.
Unauthorised sellers
Authentic goods can easily fall into the hands of unauthorised sellers. Unbound by mutual agreements, they can pose real issues for your sales stream – while undermining relationships with trusted partners.
WHY DO YOU NEED TO PROTECT YOUR BRAND FROM FAKES?
Revenue diversion
Don’t let copycats profit from your ideas and innovation.
Reputational damage
Knock-off products harm the name and reputation you have worked so hard to build.
Relationship decay
Leaving unauthorised sellers unchecked can damage the invaluable network you have cultivated.
Customer safety
Fakes are typically manufactured cheaply, using substandard materials and zero safety testing.
BREATHING FIRE TO PROTECT YOUR BRAND ONLINE
We pride ourselves on our high level of client care and customizable packages. We are not a “one service fits all” proposition, we will work with you to find out exactly where your challenges lie, and create a bespoke brand protection package.
Here’s how we do it.
MONITOR
Brand protection is not just a game of “whack a mole”. We remove infringing listings and make sure that they stay down while continually monitoring for new listings.
DETECT
With our powerful AI-technology and multi-lingual team, we search the internet’s busiest marketplaces to find listings that infringe on your intellectual property.
ENFORCE
Using your intellectual property, we continually report and remove infringing listings from online marketplaces as they arise.
INVESTIGATE
On top of your regular service, we can also perform test an trap purchases, and perform investigations into sellers that you can use as evidence for any offline action.
WHAT OUR CUSTOMERS SAY
SnapDragon saves me time and money, which is pretty much the holy grail in a fast-growing company. Their reporting is easy to understand and the results real and tangible. SnapDragon allows us to get on with what we are good at and not get distracted by trying to police our IP.
John Hibbard
Founder and CEO
SnapDragon is a great partner for us. They have leveraged our copyright to great success, taking down scores of listings. In addition, they provide investigation and identification of new threats as they analyse the patterns of fake listings and sellers globally.
Simon Newbery
Managing Director, Orchard Toys
SnapDragon have been the find of the year for us. Their work, and passion for it, is priceless. We are extremely lucky to work with them.
Lorna Macaulay
Chief Executive, The Harris Tweed Authority
SnapDragon’s solution is focused, cost-effective and responsive. The continual monitoring process regularly identifies infringing items. By using our registered IP they are able to take action against the links, helping prevent infringing products being sold.
Graeme Menzies
CFO, AFG Media
SnapDragon is first class. It was started by someone who made products, got ripped off and tried to fight back. Now they focus entirely on fighting fakes for other people. They take all the hassle away and have software making it a 1000 times more painless than doing it yourself.
Tom De Pelet
Founder
What I like most about SnapDragon is that they are accessible, the reaction time is fast, and the communication is always personal. We book great results with SnapDragon.
Robert Jan Verkuylen
Director of Finance and Technology
