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SnapDragon Blog

Whether considering a cheap manicure or tempted by an ‘inspired’ knock-off, it can be all too easy to forget what drives these huge savings or – indeed – who they impact. What’s more, while the horrors of trafficking and exploitation...
Despite many attempts to curb the issue, with initiatives such as Amazon Project Zero and Brand Registry, Amazon still has a significant problem with counterfeit and copycat goods infiltrating their marketplace. Spotting a fake or copy-cat version of your product...
At SnapDragon we know too well just how distressing it is to have your brand copied. Our fearless founder has been there, done that and got the (genuine) t-shirt. It feels like your blood, sweat and tears have been compromised...
Statistics from last year’s Black Friday/Cyber Monday vary. Sales in the US alone, topped somewhere between $7.4bn and $29bn. Either way, it’s a phenomenon which grows annually – creating bargains but also – all too often – conning many customers into...
Crowdfunding online is a fantastic way to bring a product to market. It offers a fast path to finances with minimal upfront costs. In addition, having your product on sites like Kickstarter or Indiegogo acts as an advertising tool which...
There is widespread counterfeiting within the cosmetics industry, as many are all too aware. As almost all cosmetic products are applied to the body or skin, the health implications when untested and often harmful fakes infiltrate the market are serious...
Amazon and the notorious markets list… and why, if you sell through Amazon, it’s not all over yet… The Office of the US Trade Representative released its Special 301 Report last week adding five Amazon platforms to its latest ‘Notorious...
Social media networks are often at the heart of marketing strategies. They enable companies to increase their brand’s visibility and value, whilst targeting up to 3.8 billion potential consumers. Given the current context, the value of social media is growing...
We are absolutely delighted to announce that SnapDragon Monitoring has been awarded a Queen’s Award for Enterprise within the Innovation category. This truly is one of Britain’s most prestigious accolades. It recognises and celebrates business success across the UK. SnapDragon...
Amongst all the uncertainty that this past week has brought us, we are delighted to announce that SnapDragon is one of the 22 new scale-ups selected to take part in the Tech Nation Cyber 2.20 growth programme....