Our leading-edge technology, backed by our experienced brand protection experts, monitors online marketplaces to find fakes and take them down, protecting your customers, your revenue and your reputation.

Cheeky Chompers
Morph Costumes
Harris Tweed

Just a few of the companies that trust SnapDragon to manage their brand protection and keep their brands safe online

$0.5 trillion

current cost of global counterfeiting


e-commerce and social media platforms monitored


our enforcement rate


happy clients

Your brand is one of a kind. We make sure it stays that way.

Hundred Dollar Bills

Global Counterfeiting

The current cost of global counterfeiting is $0.5 trillion or 2.5% of global imports according to the OECD. As the tide of counterfeits continues to rise, protecting your brand, your reputation and your customers online is more important than ever.

Broken Bicycle

Customer Safety

Customer safety is paramount when it comes to genuine products. For the counterfeiter, regulatory compliance isn’t even a consideration. Counterfeits are harmful and a risk not worth taking. Therefore online brand protection equals keeping your customers safe.

Rachel Jones, SnapDragon Founder

It happened to us

We can make sure it doesn’t happen to you. Our founder Rachel Jones shares the personal pain of counterfeits. In 2010, her brand Totseat was targeted by counterfeiters in China. Above all it made Rachel determined to protect brand owners from a similar fate – and SnapDragon was born.

Very often the counterfeits you can see online for your brand are just the tip of the iceberg.
The true scale of online counterfeiting is staggering. Download a copy of our ebook – How to Defend Your Brand Against Online Counterfeits – to learn more.


Quickly and easily take control of your counterfeiting problem

Introducing Swoop – our self-service based approach to protecting your brand.

Swoop Dashboard

Very often with counterfeits it’s hard to know where to start. However, by using Swoop, our online brand protection technology, you can:

  • SEARCH & DETECT – Swoop’s powerful search capability automatically gathers suspected infringements of your product(s). It searches across the world’s busiest online marketplaces including Amazon, eBay, Alibaba and Aliexpress.
  • REPORT – easily review your data and identify key infringements.
  • TAKE-DOWN – report infringements for removal quickly and efficiently before they have a chance to impact your product(s).
  • ONGOING MONITORING – Swoop then continues to notify you of any new infringements. Above all it provides intellectual property protection online, helping keep your product(s) safe.

Simple, affordable brand protection – designed specifically with SMEs in mind.


Need more support? Try our Managed Service solution

Make sure your business doesn’t fall prey to counterfeits and copycats. As a result it can be a hugely time consuming and stressful business – but it doesn’t have to be. Our Managed Service provides means you can relax and concentrate on what you do best – building your business.

While we get on with protecting your brand and IP. Here are just some of the key benefits:

Group looking at Laptop

Access to a dedicated team of multi-lingual brand specialists

Providing online brand protection in even the most difficult marketplaces

Regular communication with a dedicated brand specialist

Delivering comprehensive, actionable product reports that enable intellectual property protection

Authorised removals of infringing listings

We’d be pleased to report listings for removal on your behalf. If you’d like us to

Powerful automated monitoring

Our Swoop platform monitors for counterfeits 24/7 – so you don’t have to

40 years of business & manufacturing experience

To help you navigate the maze of manufacturing and logistics

The freedom to focus on your business

While our team gets to work protecting your brand

Need help with a brand or IP protection issue?
Simply request a demo and one of our brand protection experts will be in touch


SnapDragon. In the words of our clients.

Some of the world’s fastest growing brands have already benefited from our approach. Although we guarantee each and every one absolute confidentiality – some have chosen to be vocal about the impact our services have had on their businesses.

Cheeky Chompers Logo

SnapDragon is a great partner for us.  They have successfully, and efficiently, taken down counterfeit sites. This has enforcing the IP rights in which we have heavily invested at a fraction of the cost of a legal partner.

Amy Livingstone
(Co-Founder), Cheeky Chompers

The originality and success of Cheeky Chompers award winning bibs led to copycat products in abundance on many platforms. The firm’s registered trade marks and registered design rights have enabled SnapDragon to report for removal of infringing links and products on the world’s busiest online marketplaces. This keeps the brand unsullied and customers safe.


SnapDragon is first class. It was started by someone who made products, got ripped off and they tried to fight back. Now they focus entirely on fighting fakes online for other people and have an excellent operation.

Tom De Pelet
(Founder), Hornit

The world’s smallest bike rack Clug had unfortunately fallen prey to fakes. Their copyrighted videos and images were also often used to promote spurious copies. With tenacity and persistence, SnapDragon used Hornit’s registered design rights, patent and copyright to remove infringing content. This was done across all major online marketplaces, as well as independent websites.

Morph Costumes

SnapDragon’s solution is focused, cost-effective and responsive. The continual monitoring process regularly identifies infringing items. By using our registered IP they are able to take action against the links, helping prevent infringing products being sold.

Graeme Menzies
(CFO), AFG Media

Morphcostumes’ brand ‘Morphsuits’ was at risk of becoming a generic trademark. SnapDragon’s put unrelenting effort into defending the brand, through the use of registered trademarks. Consequently this helped the Morphsuit maintain its market leading position within the fancy dress industry.


Don't forget to visit our blog

+ SD Female Leadership Team

SnapDragon: Breaking Down the Barriers

Today marks International Women’s Day! At SnapDragon, despite being known for spotting fakes there is...
+ TikTok on Phone

TikTok: The New Kid on the IP Block

From Ratatouille musicals and viral dances to investment tips and true crime stories, TikTok has...
+ Brand meeting

Why Online Brand Protection Can’t Be Ignored

There is no denying that whilst being a business owner is highly rewarding, it’s also...


We are proud to partner with these key organisations.

Anti Copying In Design
The Anti-Counterfeiting Group
Scottish Anti-Illicit Trade Group
China-Britain Business Council