Dealing with the complex issue of counterfeit products can be a highly stressful and time-consuming business for brand owners. But it doesn’t have to be. SnapDragon is your online brand guardian – using innovative technology to find and eliminate fakes on the world’s busiest online marketplaces.
While you get on with growing your business.
Here are just some of the companies that trust SnapDragon to keep their brands safe online
We are a team of data analysts, linguists and brand specialists using our innovative Swoop platform to help small and medium sized businesses successfully tackle and remove online counterfeits of your products. We use our passion and expertise – and your intellectual property – to defend your brand on e-commerce sites around the world.
current cost of global counterfeiting
e-commerce and social media platforms monitored
our enforcement rate
happy clients
Or 2.5% of global imports according to the OECD. As the tide of counterfeits continues to rise, protecting your brand, your reputation and your customers online is more important than ever.
Customer safety is paramount when it comes to genuine products. For the counterfeiter, regulatory compliance isn’t even a consideration. So online brand protection equals keeping your customers safe.
Our founder Rachel Jones shares the personal pain of counterfeits. In 2010, her brand Totseat was targeted by counterfeiters in China. It made Rachel determined to protect brand owners from a similar fate – and SnapDragon was born.
Very often the counterfeits you can see online for your brand are just the tip of the iceberg.
That’s exactly why an initial brand check is the first step in the process of assessing the scale of any potential infringement.
Introducing Swoop – our self-service based approach to protecting your brand.
Very often with counterfeits it’s hard to know where to start. By using Swoop, our online brand protection technology, you can:
Simple, affordable brand protection – that you can have up and running in less than 10 minutes.
Making sure your business doesn’t fall prey to counterfeits and copycats can be a hugely time consuming and stressful business – but it doesn’t have to be. Our Managed Service means you can relax and concentrate on what you do best – building your business.
While we get on with protecting your brand and IP. Here are just some of the key benefits:
An initial check is quick and easy. Simply
Some of the world’s fastest growing brands have already benefited from our approach, and although we guarantee each and every one absolute confidentiality – some have chosen to be vocal about the impact our services have had on their businesses.
SnapDragon is a great partner for us. They have successfully, and efficiently, taken down counterfeit sites, enforcing the IP rights in which we have heavily invested at a fraction of the cost of a legal partner.
Amy Livingstone
(Co-Founder), Cheeky Chompers
The originality and success of Cheeky Chompers award winning bibs led to copycat products in abundance on many platforms. The firm’s registered trade marks and registered design rights have enabled SnapDragon to report for removal infringing links and products on the world’s busiest online marketplaces, keeping the brand unsullied and customers safe.
SnapDragon is first class. It was started by someone who made products, got ripped off and they tried to fight back…they now focus entirely on fighting fakes online for other people and have an excellent operation.
Tom De Pelet
(Founder), Hornit
The world’s smallest bike rack Clug had unfortunately fallen prey to fakes. Their copyrighted videos and images were also often used to promote spurious copies. With tenacity and persistence, SnapDragon used Hornit’s registered design rights, patent and copyright to remove infringing content on major online marketplaces, as well as independent websites.
SnapDragon’s solution is focused, cost-effective and responsive. The continual monitoring process regularly identifies infringing items and by using our registered IP they are able to take action against the links, helping prevent infringing products being sold.
Graeme Menzies
(CFO), AFG Media
Morphcostumes’ brand ‘Morphsuits’ was at risk of becoming a generic trademark. SnapDragon’s unrelenting effort to defend the brand through the use of registered trademarks has helped the Morphsuit maintain its market leading position within the fancy dress industry.
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We are proud to partner with these key organisations.
