SnapDragon: Your brand’s personal bodyguard

SnapDragon’s robust brand protection services safeguard your valuable intellectual property. This includes trademarks, copyright, designs and patents. We help businesses of all sizes combat counterfeiting, unauthorised sales, and wider brand exploitation.

“SnapDragon’s proactivity around Ooni’s brand protection has been pivotal to our brand protection strategy, undoubtedly.”

Christie McCluskey, General Counsel at Ooni

Pizza oven design and manufacturers Ooni trust SnapDragon with their online brand protection

Companies of all sizes trust us to provide brand protection services that allow them to grow in safety.

Our approach to global online protection


We apply proactive monitoring using powerful software with expert input from our brand protection team. We use word terms and image search to find fakes fast.


We identify and categorise brand threats with AI ensuring listings most worrisome to your brand are prioritised.


Using your registered and unregistered intellectual property to prove originality, we report infringing listings, content and sellers for removal quickly and effectively.


We gather evidence, track trends and identify bad actors through online investigations.

3 big questions around brand protection

No matter if you have one brand, or many. Or if you need a little help or full service, the first questions are often very similar.

The first step is to chat with our brand protection experts and discover a personalised plan to keep your brand safe. Contact us to find out more.

We pride ourselves on offering personalised and flexible brand protection services to all clients. Talk to one of our experts to find out more.

We offer a tiered approach to pricing based on your brand protection needs. Book a consultation with us and we can discuss the best options for you.

36 %

success rate

in removing infringements online

SnapDragon protects brands from online brand threats
SnapDragon Founder Rachel Jones talks about online brand protection
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Brand protection. For us, it's Personal.

SnapDragon was born out of our founder’s own fight against counterfeiters – so for us, it’s personal. Our global team, fluent in over 20 languages, brings unmatched tenacity to protecting your brand.

Rachel Jones


Pick a plan, protect your brand.

Flexible plans that suit your brand protection needs.

For small teams managing a small or single brand

For medium sized 
business teams or lawyers managing medium brands

For large businesses or lawyers managing a big brand or many brands

Discover helpful brand protection research and opinions

June 11, 2024

Etsy is known for selling handmade items created by a variety of designers, makers, and artists. These products are often one-of-a-kind, unfortunately, making them an easy target for infringers looking for ideas to steal and copy…

June 11, 2024

The threats of Intellectual Property misuse are constantly evolving. Our Brand Protection team is determined to remain ahead to provide the best brand protection strategies aligned with our client’s business priorities…

How our amazing clients describe our brand protection services

“SnapDragon has made a huge difference to our business, and we can rest easier knowing they are taking care of our brand.”

Purple avatar of SnapDragon clients who provide 5 star reviews

Monika Buna

Internal Distribution Manager, Malarkey Kids

“SnapDragon’s expertise and technology prevents and stops copycats before they have a chance to scam our clients.”

Green avatar of SnapDragon clients who provide 5 star reviews

Team Manager

LaFlore Paris

“SnapDragon is accessible, the reaction time is fast, and the communication is always personal.”

Red avatar of SnapDragon clients who provide 5 star reviews

Robert Jan Verkuijlen

General Manager, Ellie Cashman

 “SnapDragon has definitely reduced the number of Morphsuits counterfeits for sale, which is very good news for our customers and our business.”

Green avatar of SnapDragon clients who provide 5 star reviews

Graeme Menzies

Finance Director, AFG

“Infringement is something we will not, and do not, tolerate – and this is where SnapDragon came in.”

Red avatar of SnapDragon clients who provide 5 star reviews

Scott Davidson

Managing Director, Glencairn Crystal

“SnapDragon is first class. They focus entirely on fighting fakes online and have an excellent operation.”

Purple avatar of SnapDragon clients who provide 5 star reviews

Tom de Pelet

Managing Director, Hornit