Problems with counterfeit products? Relax, we’ve got you covered.

Dealing with the complex issue of counterfeit products can be a highly stressful and time-consuming business for brand owners. But it doesn’t have to be. SnapDragon provides online brand protection, using our  innovative technology to find and eliminate fakes on the world’s busiest online marketplaces.

So you can get on with growing your business.

Here are just some of the companies that trust SnapDragon to keep their brands safe online

Cheeky Chompers
Morph Costumes
Harris Tweed

Who we are

We are a team of data analysts, linguists and brand specialists using SnapDragon’s innovative Swoop platform to help small and medium sized businesses successfully tackle and remove online counterfeits of your products. We use our passion and expertise – and your intellectual property – to defend your brand on e-commerce sites around the world.

$0.5 trillion

current cost of global counterfeiting


e-commerce and social media platforms monitored


our enforcement rate


happy clients

Your brand is one of a kind. We make sure it stays that way.

Hundred Dollar Bills

The current cost of global counterfeiting is $0.5 trillion

Or 2.5% of global imports according to the OECD. As the tide of counterfeits continues to rise, protecting your brand, your reputation and your customers online is more important than ever.

Broken Bicycle

Counterfeits are harmful and a risk not worth taking

Customer safety is paramount when it comes to genuine products. For the counterfeiter, regulatory compliance isn’t even a consideration. So online brand protection equals keeping your customers safe.

Rachel Jones, SnapDragon Founder

It happened to us – we can make sure it doesn’t happen to you

Our founder Rachel Jones shares the personal pain of counterfeits. In 2010, her brand Totseat was targeted by counterfeiters in China. It made Rachel determined to protect brand owners from a similar fate – and SnapDragon was born.

Very often the counterfeits you can see online for your brand are just the tip of the iceberg.
The true scale of online counterfeiting is staggering. Download a copy of our ebook – How to Defend Your Brand Against Online Counterfeits – to learn more.

Quickly and easily take control of your counterfeiting problem

Introducing Swoop – our self-service based approach to protecting your brand.

Swoop Dashboard

Very often with counterfeits it’s hard to know where to start. By using Swoop, our online brand protection technology, you can:

  • SEARCH & DETECT – Swoop’s powerful search capability automatically gathers suspected infringements of your product(s) across the world’s busiest online marketplaces including Amazon, eBay, Alibaba and Aliexpress
  • REPORT – easily review your data and identify key infringements
  • TAKE-DOWN – report infringements for removal quickly and efficiently before they have a chance to impact your product(s)
  • ONGOING MONITORING – Swoop then continues to notify you of any new infringements and provide intellectual property protection online, helping keep your product(s) safe

Simple, affordable brand protection – designed specifically with SMEs in mind.

Need more support? Try our Managed Service solution

Making sure your business doesn’t fall prey to counterfeits and copycats can be a hugely time consuming and stressful business – but it doesn’t have to be. Our Managed Service provides means you can relax and concentrate on what you do best – building your business.

While we get on with protecting your brand and IP. Here are just some of the key benefits:

Group looking at Laptop

Access to a dedicated team of multi-lingual brand specialists

Providing online brand protection in even the most difficult marketplaces

Regular communication with a dedicated brand specialist

Delivering comprehensive, actionable product reports that enable intellectual property protection

Authorised removals of infringing listings

We’d be pleased to report listings for removal on your behalf. If you’d like us to

Powerful automated monitoring

Our Swoop platform monitors for counterfeits 24/7 – so you don’t have to

40 years of business & manufacturing experience

To help you navigate the maze of manufacturing and logistics

The freedom to focus on your business

While our team gets to work protecting your brand

Need help with a brand or IP protection issue?

Simply request a demo and one of our brand protections experts will be in touch

SnapDragon. In the words of our clients.

Some of the world’s fastest growing brands have already benefited from our approach, and although we guarantee each and every one absolute confidentiality – some have chosen to be vocal about the impact our services have had on their businesses.

Cheeky Chompers

SnapDragon is a great partner for us.  They have successfully, and efficiently, taken down counterfeit sites, enforcing the IP rights in which we have heavily invested at a fraction of the cost of a legal partner.



Amy Livingstone
(Co-Founder), Cheeky Chompers

The originality and success of Cheeky Chompers award winning bibs led to copycat products in abundance on many platforms. The firm’s registered trade marks and registered design rights have enabled SnapDragon to report for removal infringing links and products on the world’s busiest online marketplaces, keeping the brand unsullied and customers safe.


SnapDragon is first class. It was started by someone who made products, got ripped off and they tried to fight back…they now focus entirely on fighting fakes online for other people and have an excellent operation.


Tom De Pelet
(Founder), Hornit

The world’s smallest bike rack Clug had unfortunately fallen prey to fakes. Their copyrighted videos and images were also often used to promote spurious copies. With tenacity and persistence, SnapDragon used Hornit’s registered design rights, patent and copyright to remove infringing content on major online marketplaces, as well as independent websites.

Morph Costumes

SnapDragon’s solution is focused, cost-effective and responsive. The continual monitoring process regularly identifies infringing items and by using our registered IP they are able to take action against the links, helping prevent infringing products being sold.

Graeme Menzies
(CFO), AFG Media

Morphcostumes’ brand ‘Morphsuits’ was at risk of becoming a generic trademark. SnapDragon’s unrelenting effort to defend the brand through the use of registered trademarks has helped the Morphsuit maintain its market leading position within the fancy dress industry.

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We are proud to partner with these key organisations.

Anti Copying In Design
The Anti-Counterfeiting Group
Scottish Anti-Illicit Trade Group
China-Britain Business Council