Temu is one of the fastest-growing e-commerce platforms in the world. With 292 million monthly active users worldwide, the platform attracts shoppers not only across Asia, but also in the USA, UK, and Europe with its unbeatable prices.
But with rapid growth comes new risks. Temu’s low-cost, high-volume model has made it a magnet for counterfeiters – many of whom copy, undercut and cash in on the success of legitimate brands.
If you find counterfeit versions of your products, or detect intellectual property theft, you need to act swiftly and strategically.
Protecting your IP by taking down infringements safeguards :
- Your revenue: lost sales hurt your business.
- Your reputation: low-quality counterfeits lead to negative reviews and lasting brand damage.
- Your customers: imitations often skip safety standards, putting your customers at risk.
In this guide, we’ll walk you through exactly how to report and remove IP infringements from Temu. If anything isn’t clear, or if you need more help, get in touch.
How to report IP infringements on Temu: Step by Step
Step 1: Gather evidence
Before you start your report, you’ll need to collect everything you need:
- The URLs of the infringing listings you wish to report.
- Screenshots of each listing (recommended).
- A short note explaining the infringement (for example “it uses our registered trademark” or “it copies our original product design”)
- Proof of your IP ownership – trademark certificates, patent numbers, and links to your original images.
Important:
- You can include up to 200 listings per complaint, but only if they infringe the same IP.
- Different IP rights need separate complaints.
- Adding extra documentation (like side-by-side comparisons) can accelerate removal.
Pro Tip:
If you’re reporting regularly, use Temu’s Brand Registry Portal to save time. It remembers your past submissions and saves the evidence you’ve uploaded, so you don’t have to go through the whole process every time.
Step 2: Access the complaint form
Go to the Temu IP Complaint Portal. You’ll need to be logged in to your Temu account to submit a report.
Step 3: Start your report
Click ‘Begin’ and follow the prompts.
Basic info:
- Country: Choose where the infringement occurred.
- Type of IP: Trademark, Copyright, Patent or Design. If you’re reporting a registered design, select “Patent”.
- Add infringing URLs: Start with a smaller batch to speed up the first response.
Step 4: Explain the infringement
Choose the relevant section below based on the type of IP you’re protecting.
Report Copyright infringement
- Select the stolen images.
- Describe how the listing copies your original work.
- Add links to your original content.
Optional: Upload a document comparing similarities between your original images and the infringing content.
Report trademark infringement
- Describe how your trademark is being misused (such as your logo printed on a fake product).
- Upload your trademark certificate.
Optional: Upload screenshots showing the misuse.
Patent/design infringement
- Specify whether it’s a utility or design patent that’s being infringed.
- Describe how the listing infringes on your IP.
- Provide information about your registered design or patent.
Optional: Upload a comparison document showing the similarities.
Step 5: Identify Yourself
- Choose ‘Rights owner’ if you’re the IP’s direct owner, or ‘Agent’ if you’re submitting on behalf of the owner.
- Add your contact details – you’ll receive a one-minute verification code from Temu to confirm.
Note: Temu may share your contact details with the seller to resolve the dispute directly.
Step 6: Review and Submit
- Sign the declaration.
- Click ‘Confirm’.
- You’re done!
What happens next?
Wait for an update: Temu will email you to let you know how the report is progressing.
Response times: Temu usually responds within 24 hours, but it may take longer if you’ve reported multiple listings.
Counter-notices: Sellers may dispute the removal. If so, you’ll be asked to provide more evidence. Respond quickly and with strong proof.
Need extra support?
If you’re seeing repeat infringements or want help managing the takedown process, SnapDragon can handle it for you. From monitoring and evidence gathering to enforcement, our AI-powered software and dedicated brand protection team can help take the pressure off.
Let SnapDragon do the heavy lifting.
Laura Sodaymay
SnapDragon | Brand Protection Specialist
