A Day in the Life of a Brand Protection Specialist

Day in the life of a SnapDragon Brand Protection Specialist

A Day in the Life of a Brand Protection Specialist

Who Is SnapDragon Monitoring?

SnapDragon is a Brand Protection agency born out of our founder’s own fight against counterfeiters – so with us, it’s personal.

Our mission is simple: to safeguard and protect brands of all sizes from online threats, including the sale of counterfeits, the unauthorised use of copyright images or even illicit copies of patented products. We are passionate about defending global innovators with a reputation to secure, and customers to keep safe.

The Role of a Brand Protection Specialist

As SnapDragon’s Online Brand Protection Specialists, we safeguard our international clients’ brand value and customer base against ever-increasing online brand threats. Our Intellectual Property experts are recognised for their comprehensive knowledge of global platforms, digital channels and their sharp ability to spot potential infringements.

The threats of Intellectual Property misuse are constantly evolving. Our Brand Protection team is determined to remain ahead to provide the best brand protection strategies aligned with our client’s business priorities. Using our robust brand knowledge, combined with our protection solutions, we compile infringements which pose a great threat to our clients’ brand. Once clients have approved their removal, we undertake enforcement using the strongest reporting process. Our team’s deep understanding of clients’ IP portfolios, along with our expertise in online enforcement, sets a standard for exceptional compliance.

However, monitoring and enforcement are just a small part of a Brand Protection Specialists wide responsibilities. The team also manages all client communications, highlighting the successes achieved and discuss any new trends identified. SnapDragon sets very high standards for customer service, and these conversations reinforce the importance of a flexible approach.

Monitor Detect Enforce Investigate - SnapDragon Software

Our Ally: A Powerful Software

It is our winning combination of fiercely powerful software and friendly customer service that sets us apart. We like to say that we are the right people, working with the right technology. Our team of Brand Protection Specialists works with our in-house AI-driven online brand protection tools to monitor and detect online threats.

There are several types of brand protection strategies that can be implemented using our software:

  1. Monitoring and enforcement: Brand protection software can monitor a variety of online platforms. This includes real time monitoring of online marketplaces, social media platforms, and websites for any unauthorised use of a company’s logo, trademarks, patents, or copyrighted material. Our online brand monitoring also tracks fake products being sold under the company’s brand name and our team takes enforcement actions to remove these counterfeit listings, protecting our clients online presence and providing them with peace of mind.
  2. Anti-counterfeiting solutions: Our brand protection software solutions use advanced technologies like machine learning and artificial intelligence to identify counterfeit products and unauthorised sellers. It can help companies track down the source of these counterfeit goods and take legal action to stop their production and distribution.
  3. Domain monitoring: Our software can also monitor domain names for any trademark infringement. This can help prevent digital threats such as cybersquatting and phishing attempts that may harm a company’s reputation.
  4. Brand reputation management: We can also track online reviews, mentions, and social media discussions related to a company’s brand. It can help identify any negative sentiment or misinformation that may affect the company’s online reputation and take corrective actions to address these issues.
We work to take down fakes fast - SnapDragon

Effective brand protection software is a crucial tool for companies to safeguard against intellectual property infringement and maintain the integrity of their brand. By utilising advanced monitoring and enforcement capabilities, companies can protect their brand from unauthorised use, counterfeiting, and other fraudulent activities. 

The SnapDragon environment is a friendly one! Our diverse client portfolio promises that our day is varied, and the reward lies in knowing we are providing our clients with excellent results and safeguarding what they have invested a huge amount of time and effort in!

Joining the Dragon teams offers many opportunities to explore diverse areas such as Tech, Marketing or Sales.

Want to join us? Contact us to discover available latest roles.


Brand protection is important for businesses to safeguard their reputation, revenue, and customer trust. In today’s digital age, where information spreads rapidly through social media and online platforms, brand infringement and counterfeit products pose a significant threat to companies.

Here are some reasons why brand protection is crucial:

  1. Protecting reputation: A strong brand reputation is essential for attracting and retaining customers. Brand infringement can tarnish a company’s image and lead to loss of trust among consumers.
  2. Safeguarding revenue: Counterfeit products can lead to revenue loss for companies as customers may opt for cheaper, lower quality alternatives that are falsely branded. Brand protection software helps in detecting and removing counterfeit listings, thus protecting the company’s revenue stream.
  3. Maintaining customer trust: Customers rely on brands to provide them with quality products and services. Brand protection helps in ensuring that customers are receiving genuine products and not falling prey to counterfeit goods, thus maintaining their trust in the brand.

Brand protection software refers to a set of tools and technologies designed to help companies safeguard their brand reputation online. It helps organisations monitor their brand presence across various digital channels and take proactive measures to identify, prevent, and mitigate potential threats such as counterfeit products, trademark infringement, unauthorised sellers, fake reviews, and brand impersonation.

One of the key functionalities of brand protection software is monitoring the internet for any unauthorised use of the company’s brand or trademarks. This includes monitoring social media platforms, e-commerce websites, and search engines for any mentions or listings that may infringe on the company’s intellectual property rights.

In today’s digital age, it is more important than ever for brands to protect their online presence. With the rise of e-commerce and social media, there are numerous ways in which a brand can be at risk online. Here are some signs that your brand may be at risk:

  1. Counterfeit products: If you notice an influx of counterfeit products bearing your brand’s logo or name being sold online, this is a clear sign that your brand is at risk. Counterfeit products not only damage your brand reputation, can lead to revenue loss and are often not safe for consumers, potentially causing them harm.
  2. Trademark infringement: If you come across other companies or individuals using your brand’s trademark without permission, this is a serious threat to your brand identity and can confuse consumers.
  3. Unauthorised sellers: Another common risk for brands online is the presence of unauthorised sellers who may be selling your products without authorisation. These sellers may not adhere to your brand’s quality standards or pricing guidelines, leading to a negative customer experience.
  4. Brand impersonation: Brand impersonation occurs when someone creates fake social media accounts or websites pretending to be your brand. This can lead to misinformation being spread about your company and damage your brand reputation.

To identify if your brand is at risk online, it is important to regularly monitor your brand’s presence across digital channels and be vigilant for any signs of brand infringement. SnapDragon’s Brand protection software can help automate this monitoring process and provide real-time alerts for any potential threats to your brand reputation. By staying proactive and taking swift action against any instances of brand infringement, you can protect your brand’s image and maintain customer trust in the long run.


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