Product Category: Haircare
"Snapdragon's software is exceptional at detecting trademark infringements, and their expert team efficiently takes them down, ensuring our consumers access only authentic Crazy Color products, safeguarding our revenue and reputation."
– Victoria Barnet, Marketplace & Brand Protection Executive
Crazy Color, a vibrant global brand known for its innovative hair colouring products, has a mission to inspire creativity in every customer. However, their colourful journey faced a significant issue when unauthorised sales began saturating global marketplaces. These trademark infringements not only diverted revenue but also threatened the very essence of Crazy Color’s brand promise. As these products saturated the market without adhering to the company’s rigorous standards for quality, pricing, and branding, they posed a risk to the brand’s hard-earned reputation. Crazy Color knew they had to act swiftly to protect their legacy of empowering creativity.
Snapdragon swiftly implemented a bespoke solution in partnership with Crazy Color. By utilising our cutting-edge AI-powered software, we efficiently target and eliminate sellers exploiting “Crazy Color” trademarks on major marketplaces, employing advanced features such as OCR and logo detection. Our unwavering objective is to intercept and prevent unlawful sales, leveraging the registered trademark to robustly protect Crazy Color’s revenue, reputation, and consumers. With our partnership, Crazy Color can confidently secure its true colours.
"We have also used SnapDragon to assess the infringement landscape for our other brands, providing a holistic and flexible solution."
Fueled by a revolution, Crazy Color has maintained its ethos for over 40 years: inspiring consumers to explore their creativity through its iconic range of hair colours.
Jet Doran
Associate Partner
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