Slimming World: Brand Protection with all the right ingredients

Product Category: Health & Wellbeing

"Since partnering with SnapDragon in 2023, we’ve been really impressed by their understanding of the unique challenges we face in safeguarding Slimming World’s reputation."

– Anika Devaney, Head of Marketing and External Communications

SnapDragon - Case Study - Slimming World
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CASE STUDY

Slimming World

The Challenge

As a recognised leader in health and wellbeing, Slimming World empowers millions to achieve their health objectives, always putting clients’ experience first.

While the brand had established a robust online brand protection strategy, the surge in copycat websites, fraudulent social media accounts, and illicit product sales introduced new and complex threats. It was time to fortify their brand protection strategy.

Slimming World turned to a partner with global reach, advanced technology, and industry expertise to elevate their Intellectual Property protection, and boost their proactive efforts.

SnapDragon - Before and After - Case Study (1)
Slimming World - Phishing Site- SnapDragon Case Study

The Solution

This is where SnapDragon became a key partner. Building on Slimming World’s brand protection foundations, we use our AI-powered software to scan the digital landscape, focusing on the most critical platforms and territories.

We know artificial intelligence delivers the best results with human expertise. Our experts, together with our advanced technology, track stolen trademarks, uncover illicit content, and leverage cutting-edge image recognition to quickly flag brand misuse.

The result? Counterfeits gone. Impersonators removed. Dodgy domains dismantled. Slimming World’s social media communities safeguarded.

“At Slimming World, our brand is built on kindness, trust, and a heartfelt commitment to helping people lose weight. Our members feel a deep connection to our brand, which makes it all the more important that we protect it and uphold the values it stands for. Since partnering with SnapDragon in 2023, we’ve been really impressed by their understanding of the unique challenges we face in safeguarding Slimming World’s reputation. From the outset, communication has been clear and responsive, and we've built a strong and collaborative relationship. The SnapDragon team quickly grasped our business needs and has worked purposefully to remove marketplace listings and social media accounts misusing our brand. We've been genuinely pleased with their service and the positive impact it’s had.”
Anika Devaney
Head of Marketing and External Communications

About Slimming World

Slimming World, founded by the late Margaret Miles-Bramwell OBE in 1969, is the UK and Ireland’s leading weight loss organisation.

Each week, more people choose to attend a Slimming World group than any other weight loss programme. Their tried, tested and trusted evidence-based approach has helped millions of people to lose weight and keep it off long-term.

SnapDragon experts offer a free brand protection consultations

Jet Doran

Brand Protection Director

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