Product Category: Kids and Nursery
"Our brand stands for quality and safety. SnapDragon helps us uphold that promise by relentlessly pursuing counterfeits and unauthorised sellers."
– Robin Homolac, Associate Director B2B Channel Marketing
Ergobaby is trusted by parents worldwide for products that put child safety first: from innovative baby carriers to strollers and bouncers.
But with success comes risk. Counterfeits began appearing across major online platforms, particularly in China under the brand name “Egobaby” – imitating everything from branding to product design and colours.
These unauthorised products posed serious risks to child safety and eroded trust in the brand. For Ergobaby, protecting families meant taking decisive action to defend both its reputation and its customers.
That’s where SnapDragon came in.
As Ergobaby’s brand protection partner for over four years, SnapDragon has implemented a multi-layered global strategy to safeguard the brand.
We continuously track critical keywords across multiple languages and monitor the world’s busiest online platforms – making it increasingly difficult for counterfeiters to operate. Our expert team brings deep regional knowledge and language fluency, including Mandarin, to address high-risk territories.
But detection is just the start. We conduct strategic test purchases to investigate high-threat sellers and expose counterfeit operations at their source.
Enforcement is swift and effective: counterfeit listings and IP violations are promptly removed, with proactive measures in place to stay ahead of emerging threats.
By carrying out this work, we enable Ergobaby to focus on what matters most: keeping families safe.
"Our brand stands for quality and safety. SnapDragon helps us uphold that promise by relentlessly pursuing counterfeits and unauthorised sellers."
Celebrating 20 years, Ergobaby has grown from a baby carrier maker to a trusted lifestyle brand, offering ergonomic essentials that make life easier and safer for parents and children alike.
Jet Doran
Associate Partner
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