Slimming World: Brand Protection with all the right ingredients
Product Category: Health & Wellbeing
"Since partnering with SnapDragon in 2023, we’ve been really impressed by their understanding of the unique challenges we face in safeguarding Slimming World’s reputation."
– Anika Devaney, Head of Marketing and External Communications

CASE STUDY
Slimming World
The Challenge
As a recognised leader in health and wellbeing, Slimming World empowers millions to achieve their health objectives, always putting clients’ experience first.
While the brand had established a robust online brand protection strategy, the surge in copycat websites, fraudulent social media accounts, and illicit product sales introduced new and complex threats. It was time to fortify their brand protection strategy.
Slimming World turned to a partner with global reach, advanced technology, and industry expertise to elevate their Intellectual Property protection, and boost their proactive efforts.


The Solution
This is where SnapDragon became a key partner. Building on Slimming World’s brand protection foundations, we use our AI-powered software to scan the digital landscape, focusing on the most critical platforms and territories.
We know artificial intelligence delivers the best results with human expertise. Our experts, together with our advanced technology, track stolen trademarks, uncover illicit content, and leverage cutting-edge image recognition to quickly flag brand misuse.
The result? Counterfeits gone. Impersonators removed. Dodgy domains dismantled. Slimming World’s social media communities safeguarded.


About Slimming World
Slimming World, founded by the late Margaret Miles-Bramwell OBE in 1969, is the UK and Ireland’s leading weight loss organisation.
Each week, more people choose to attend a Slimming World group than any other weight loss programme. Their tried, tested and trusted evidence-based approach has helped millions of people to lose weight and keep it off long-term.

Jet Doran
Brand Protection Director
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