Fakes spread fast. We stop them faster.
When counterfeit listings slip through the cracks they can damage your revenue, reputation, and customer trust. That’s why SnapDragon’s technology is built to catch potential infringements before they cause harm and take them down at scale.
It’s not just about flagging digital threats and potential counterfeit products. It’s about acting quickly, accurately, and decisively. And at the heart of that process? Our modular artificial intelligence (AI). It’s trained per product to offer holistic online brand protection.
Let’s take a deeper look at how we use this advanced technology to fight for your intellectual property rights.
Brand protection software that's built to fight smarter
There’s no one-size-fits-all approach when it comes to brand protection solutions. Every product, every digital channel, and every threat is different. That’s why we don’t rely on a single algorithm. Instead, we deploy a custom mix of AI tools (some general, some laser-focused) to hit counterfeiters where it hurts.
Here’s how our AI works to find online threats:
1. It's smarter from the start
We train our AI on thousands of known listings, texts, images, and confirmed intellectual property infringements. Using machine learning, it can easily spot suspicious patterns and predict the movements of bad actors. This means our brand protection software gets better over time: it’s reinforcement learning in action.
2. Laser-sharp logo detection
Counterfeiters often try to hide logos deep in images. Our advanced technology scans every pixel and flags any visual use of your trademark, even when the listing text looks clean. This might fool search engines, but it won’t get past our AI-powered technology.
3. Visual copycats? Not on our watch!
Even without a logo, our image similarity tool compares fraudulent listings to your official product imagery to identify lookalikes. Thanks to advanced product recognition, we can tell you whether digital imposters are infringing your copyright or just skating too close to the real thing.
4. Hidden text, revealed
Some sellers bury brand names inside images to dodge detection by search engines. Our OCR (Optical Character Recognition) tool finds and flags them.
5. Custom modules, tailored tactics
Facing unique digital threats? We build bespoke AI tools to match. From colour matching to competitor tracking, we develop exactly what you need to outpace the problem.
Real-world example: Üutensil
A good example of how modular AI works in practice is our work with Üutensil, a kitchenware brand known for its innovative products. They were seeing increasing volumes of lookalike listings in online marketplaces: particularly for their flagship self-stirring tool.
Using a combination of image similarity, logo detection, and OCR, we identified and helped remove over 5,000 infringing listings. It’s a good example of why multiple AI techniques matter, as text alone wouldn’t have caught them.
Read the case study to learn how our comprehensive solutions helped take down fake products and protect Üutensil’s online presence.
"Over previous festive shopping seasons, SnapDragon has ensured Üutensil's products remain prominent on Amazon and other marketplaces. Their support has bolstered our success, allowing me to focus on other business priorities."
Speed, accuracy, and control: our brand protection services manage potential threats
We match the right AI modules to the task, curating listings with precision and surfacing threats for your approval. Fast. As our partnership deepens, we can go even further: offering pre-authorised takedowns to cut response times and ramp up protection.
Fast. Scalable. Reliable. That’s the SnapDragon advantage.
Ready to fight back? Get in touch.
Kieron Smith
SnapDragon | CTO
