Üutensil: A Stirring Victory Against Fakes

Product Category: Cookware

"Over previous festive shopping seasons, SnapDragon has ensured Üutensil's products remain prominent on Amazon and other marketplaces. Their support has bolstered our success, allowing me to focus on other business priorities."

— Gavin Reay, Founder

Fakes Removed

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Yearly Christmas Listings Removed

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Yearly Estimated Threat

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Success Rate

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CASE STUDY

Üutensil

The Challenge

Üutensil, renowned for its automatic pan stirrer, faced a significant threat from counterfeiters flooding global platforms, especially during the crucial Christmas season. Despite robust Intellectual Property protection through registered designs and patents, imitations proliferated on major marketplaces like Amazon and Alibaba, as well as copycat websites.

The Solution

Over previous festive shopping seasons, SnapDragon has implemented a flexible and effective brand protection strategy for Üutensil. Leveraging advanced AI-powered software with sophisticated image recognition, we identify fakes on global marketplaces. Our expert team swiftly takes down infringements using Üutensil’s registered designs and patents.

Initially a seasonal service during Christmas, we transitioned to an extensive year-round solution in 2024. This strategy shifts focus from distributor to wholesaler sites and intensifies efforts on major marketplaces during the peak Christmas season.

"Over previous festive shopping seasons, SnapDragon has ensured our products remain prominent on Amazon and other marketplaces. Switching to a yearly service has been truly beneficial, yielding great results and keeping platforms clean year-round. Their support has bolstered our success, allowing me to focus on other business priorities."

Gavin Reay

Founder

About Üutensil

Üutensil is an innovative company specialising in designing and manufacturing high-quality, sustainable kitchenware. Their products are crafted with a focus on both functionality and aesthetics.

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