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Is your brand safe on Amazon Prime day?

Amazon Prime day has become a staple in online shoppers’ calendars. The annual event, originally created to celebrate the company’s 20th anniversary is coming up this week on July 12-13th! Regularly held during the summer months, their biggest sale of the year reserves the best discounts for Amazon Prime members. If you sell your products on Amazon, this time of year is the perfect opportunity to maximise your sales, as traffic on the popular ecommerce site soars. Here are some statistics from last years event:
  • Global sales hit $11.2bn USD
  • Sales from SMEs were $1.9bn USD
  • Number of items purchased by Prime members was 175m

While it may be peak time for your brand to maximise your Amazon sales, it’s also common for copycats to come out of the woodwork looking to capitalise on your great products. Sneaky scammers are always looking to knock-off great ideas at an unbeatable price – and the price that you pay in turn is reputational damage, diverted revenue and potential harm to your customers. Knock-offs and fakes are often not safety tested to the level of your carefully crafted products, and are often unsafe for use.

So what can you do about it?

Luckily, Amazon have processes you can follow to report any listings and sellers who are infringing on your intellectual property. To help you do this, we have prepared a step-by-step guide for you to report any infringements of your intellectual property on Amazon. View it here

How can you protect your brand on Amazon and other platforms?

Sometimes protecting your brand from copycats can seem like a tall task. Constantly monitoring online platforms, and reporting infringers can take up a lot of your time and energy – efforts that could be focussed on growing your business. That’s why at SnapDragon we have a whole Lair of Dragons dedicated to fighting fakes online. Our multi-lingual team, paired with our AI-powered software search the whole web to find copycats, impersonators, counterfeits and fakes to protect your business.

Want to know more?

We like to show you how we can provide value to your business. That’s why we provide free, no-obligation brand checks to give you insights and intelligence into any online threats you face. Your brand could be being spoofed, copied or counterfeited anywhere on the web. We can find out where, and help you tackle the problem head on.

For your free no-obligation demonstration go here and fill out a few details, or if you’d rather have a quick chat with one of our expert Dragons, book here.

As always, we are always here to help!


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