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Brand Protection Notebook: Exploring the Brand Protection Platform

One of my first tasks at SnapDragon was gaining an understanding of our brand protection platform. It provides a single technology environment in which both analysts and clients can review data, manage workflows, and extract insights from the data.
  • Enforcement, Marketplace Monitoring, Online Brand Protection, Online Brand Protection Software

How Evolving Counterfeit Risks Are Reshaping Brand Protection Strategies and Consumer Trust

Counterfeiting has moved beyond isolated incidents to become a persistent concern within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.
  • Counterfeit, Online Brand Protection

Creator-Led Dupe Culture in Beauty: What OLAPLEX has Taught us About Brand Trust

Counterfeit listings are no longer the only brand threat. Today's beauty brands face a far more complex ecosystem where imitation spreads through creators, algorithms, affiliate marketing and social commerce before a counterfeit product is ever listed for sale. The rise of creator-led dupe platforms demonstrates exactly why this shift matters.
  • Brand Impersonation, Dupe, Influencers, Marketplace Monitoring, Online Brand Protection

The New Age of Brand Risk: AI is Not Just Challenging Trademarks, it is Challenging Trust

Generative AI is creating a new age of brand risk — from deepfake endorsements and AI-generated designs to fragmented counterfeit supply chains and misleading “AI washing” claims making the environment around trademarks alot more complex. This article explores why traditional trademark protection is under pressure, and why legal teams must shift toward continuous, intelligence-led protection of brand trust.
  • Online Brand Protection, Trademarks, Trust

How to Choose the Right Online Brand Protection Software

For global brands, the question is no longer whether you need protection, but whether your brand protection software is fast and smart enough to keep up with your needs.
  • Brand Protection Software

INTA London 2026: Why trust has become the most valuable asset in intellectual property

Why trust has become the most valuable asset in intellectual property - lessons learnt from INTA 2026 event London: AI is reshaping IP and brand protection — creating new opportunities for legal teams, but also new risks from deepfakes, dupe culture, fake endorsements, and fast-moving online infringement.
  • IP Protection, Online Brand Protection, Trademarks

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