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SnapDragon Blog

The experts discuss the merits of adding ‘secret ingredients’ to your products. Want to throw your competition off the scent? A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ into your product. This clever trick...
Today is International Women’s Day! This year the campaign is based around #BalanceForBetter – a balanced world is a better world....
In this blog, Mary Kernohan, Head of Business Development at SnapDragon, goes into detail about how to make the most of your design rights and trademarks....
The team at SnapDragon are delighted to announce the appointment of our new Chairman, Gordon Craig. Having previously co-founded US organisation, Craneware, Gordon has served as Chief Technology Officer for 16 years and brings with him a wealth of experience....
After much success at the event in 2018, the SnapDragon team are excited to be attending the Toy Fair once again this year at the Kensington Olympia in London from the 22nd to 24th January – we will be located...
Last week was a glittering week of award success and recognition for the SnapDragon team and our founder Rachel Jones! We were thrilled to be nominated for four awards at three prestigious ceremonies; the Women in IT Excellence Awards, the...
In 2017, Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving to Black Friday* through to Cyber Monday[1]. This was $2.6 billion and 15% more than they spent during the same timeframe last year....
Every company, and particularly a startup, needs a competitive advantage. Knowing how to leverage your intellectual property (IP) rights, whether registered or not,  can ensure a more prosperous future for your brand than others in a similar space.    ...
SnapDragon is excited to have strengthened its management team with two senior hires, Alexis Ovenstone as Head of Marketing and Kieron Smith as Product Manager. The newest additions to our team demonstrate our commitment to the brand protection industry and...
Every year, on August 21st we celebrate World Entrepreneurs’ Day, or WED, which is a day dedicated to creating awareness for entrepreneurship, innovation and leadership across the world....