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SnapDragon Blog

As experts in the field, we have called on our experience and knowledge to produce the following guide to protecting your brand online. This series of guides is intended for those brands that sell consumer products but contains useful tips...
  Whether you say mom, mama, mum, mummy, mother, however ‘mum’ is ‘mum’ to you… Whether she is refined, feisty, stubborn, nosey, smothering, proud, multicultural, micromanaging… Whether your gift to her is a day out experience, bright red lipstick, something...
In these ever stranger times, a need for optimism is clear, along with an appreciation of the good things in life: friends, family, health and sunshine. And in my case, nice wine (or a gin and tonic)....
Sunday the 8th of March marks International Women’s Day 2020. Having been celebrated for over 100 years, this year the organisers have turned their sole focus on the building of a gender equal world....
Counterfeiting is a sector where the criminals and copycats have been the real innovators for far too long. And when it comes to fakes, counterfeiters are only getting craftier, constantly finding new ways to copy and profiteer whilst avoiding the...
As cycling jerseys have become ‘cooler’, the number of counterfeits have grown. Safety concerns are arguably less pertinent than with other cycling products. However, fakes pose a real threat to the innovators that have worked hard to build their brands...
Love is … cartoons, illustrated by Kim Casali, filled the 1970s. Alongside this was one of Coke’s biggest campaigns: ‘Coke, it’s the real thing’. These gave consumers no choice as to the rationale for selecting originality and, in effect, Coke...
As the New Year began, and most people were slowly catching up on emails following the festive break, the Toy Industry was hard at work prepping for the start of their trade fair season, kicked off by The Toy Fair....
In an industry so reliant on the safety of it’s products, the infiltration of substandard fakes and copies can be devastating for both businesses and consumers alike....
The true extent of the relationship between counterfeiting and organised crime is shocking....