L.L.Bean enhanced the company’s in‑house IP enforcement to a strategic brand protection partnership with SnapDragon, expanding global monitoring, utilising AI-driven detection, and strengthening enforcement results around copycats, impersonation and phishing sites targeting L.L.Bean customers worldwide.
Brand Protection, Counterfeit, Domains, Fake Websites, Impersonation, IP Infringement
SnapDragon's Joseph Bua delves into the importance of seeing counterfeiters as competitors, and the brands that recognize counterfeiters as an important strategic threat, will be better positioned to protect both market share and customer trust in the long term in his latest blog.
For years, the beauty industry's battle against counterfeits has focused on fake products, copied packaging and unauthorised online sellers.
But the counterfeit landscape is changing.
As brands invest in AI-powered skin diagnostics, personalised skincare recommendations and virtual beauty consultations, counterfeiters are finding new ways to exploit consumer trust—long before a purchase is made.
Counterfeit, IP Protection, Online Brand Protection
Innovate your sport products with confidence. Our CCO, Mary Kernohan met Tiphaine Grosse, Senior Brand Protection Specialist at Amazon to discuss, live online while at IACC Annual Conference, exactly how to navigate and protect IP in the sports industry. The changing counterfeit threat landscape and how protecting your ideas today enables you to lead the market tomorrow.
Watch this on-demand webinar co-hosted by SnapDragon and TikTok Shop, featuring cosmetic chemist Kelly Dobos, to learn how beauty brands can protect innovation, consumer safety and brand equity as social commerce increases exposure to beauty dupes, counterfeits and imitation products at scale.
