Counterfeit
TikToks #DupeEffect – A generational shift threatening brand protection
Read about TikToks #dupe effect with young consumers – a generational shift in shopping behaviour that is threatening brand trust.
March 5, 2025
Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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TikToks #DupeEffect – A generational shift threatening brand protection
Read about TikToks #dupe effect with young consumers – a generational shift in shopping behaviour that is threatening brand trust.