E-commerce platforms, social media channels, search engines, mobile apps, and independent websites have made it incredibly easy for counterfeit products to appear and reach your customers.
Counterfeit products lead to lost sales and create significant risks to brand trust for businesses of all sizes.
As a result, businesses need an integrated, and proactive approach to anti-counterfeit management.
Fighting counterfeits with an average 98% success rate worldwide
To build a resilient brand protection strategy we work in partnership with our clients to support embedding it across all operations.
Establishing a high standard for the joint efforts to mitigate intellectual property infringements, internally as well as externally, is crucial for safeguarding brand value.
SnapDragon’s fight against counterfeiters goes beyond monitoring and enforcement, to detecting and disrupting counterfeiting at the source. Counterfeit risks are assessed based on the impact to revenue and potential negative customer experiences.
Counterfeiters mimic your listings, copy your official website, and use paid media ads to steal attention from your genuine products.
When customers can’t tell what’s real, your brand takes the hit.
Dangerous fake products, data breaches, and fraudulent returns don’t just hurt your brand: they can harm your customers, too
We combine AI- powered technology with a team of brand protection experts to deliver comprehensive protection tailored to your business’ needs.
The technology is built to provide comprehensive online protection across geographical and language borders.
Plus, the international team of Brand Protection Experts are fluent in 18 languages, bringing unmatched tenacity to safeguarding your brand across global markets.
SnapDragon’s technology scans global domain registrations and active domains, identifying everything from subtle variations to direct infringements.
With efficient categorisation of listings, the tech then applies scoring to filter and prioritise.
SnapDragon’s intuitive portal brings all your enforcement actions into one place. Easily track progress with a clear and concise overview of all detected brand infringements segmented by respective statuses in the enforcement workflow – such as “awaiting approval” or “successfully removed” – to track threats detected and enforcement actions.
SnapDragon’s tech assesses and ranks threats based on severity, reach, and the likely damage to your brand.
Our team supports you in prioritising the highest-risk domains and manages the entire takedown notice process, from issuance to resolution.
The SnapDragon Brand Protection team knows that every brand is unique, facing distinct challenges shaped by it’s journey, products and customers. Tailoring services to brand threats, goals and priorities is essential to delivering results that matter.
Our clients receive dedicated support in assessing and prioritising the highest-risk threats and managing the entire takedown process, from issuance to resolution.
SnapDragon’s AI-powered software operates continuously, tirelessly searching and gathering data that is then categorised and scored.
The goal is to identify threats as soon as they appear—often within minutes or hours—to minimise financial loss, reputational damage, and customer harm. An “always-on” approach means that brands can respond as fast as counterfeiters evolve.
Enforcement Success
In 2025 there was a noticeable diversification in counterfeit products that posed significant health and safety risks to consumers – from fake pharmaceuticals, automotive parts, electrical and beauty products to children’s toys.
As we move into 2026, tactics are evolving and shifting towards more sophisticated, technology-driven counterfeiting across the entire shopping journey, making enforcement and consumer protection increasingly challenging.
If you would like to explore how SnapDragon can accelerate your online brand protection, get in touch to schedule a demo.
We would love to hear from you, show you what’s possible, and start protecting you today.
Blog
Brand Protection Notebook: AI-powered Result Scoring
Article
Counterfeit Jewellery in a Digital Era: The Brand Authenticity Challenge
Guide
Expert Insights: The Counterfeiting Trends Shaping Summer
