Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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EU Toy Safety Regulation: What is included and how to prepare your brands
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Toy Industry Brand Protection Guide for Legal Experts
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Safeguarding L.L.Bean’s Quality Craftsmanship and Customer Trust at Scale
L.L.Bean enhanced the company’s in‑house IP enforcement to a strategic brand protection partnership with SnapDragon, expanding global monitoring, utilising AI-driven detection, and strengthening enforcement results around copycats, impersonation and phishing sites targeting L.L.Bean customers worldwide.
The Hidden Competitor: Why Counterfeiters Deserve a Seat in Your Strategy
SnapDragon’s Joseph Bua delves into the importance of seeing counterfeiters as competitors, and the brands that recognize counterfeiters as an important strategic threat, will be better positioned to protect both market share and customer trust in the long term in his latest blog.
