Protecting Beauty Innovation and Consumer Safety webinar

Beauty remains a high-growth, high-influence category, but social commerce is accelerating exposure to dupes, counterfeits and imitation products.

In this on-demand webinar, co-hosted by SnapDragon and TikTok Shop, we explore how beauty brands can protect innovation, consumer safety and brand equity as imitation scales with demand.

Also featuring expert insight from cosmetic chemist Kelly Dobos, the session covers the evolving beauty threat landscape, the safety and trust risks of dupe products, and practical enforcement strategies for brands operating at scale.

Duration: 60 minutes

If you’d like to discuss any of the topics covered during the webinar, or get more information about protecting beauty innovation online, then get in touch so we can connect you with a Brand Protection Expert.

Meet the Expert Spokespeople:

Marta Guerreiro

Brand Protection Strategist, SnapDragon

Marta has over six years of experience in brand protection, with a strong track record of supporting high-end luxury brands. She has led projects tackling online infringement across multiple channels, particularly social media, with a focus on misleading advertising and unauthorised brand use, combining industry insight with a proactive, solution-driven approach.

Olivia Mazzucotelli

Head of Brand & Industry Relations TikTok Shop

Olivia Mazzucotelli leads a team focused on managing strategic engagements and partnerships with key stakeholders in the IP sector.

A seasoned expert in marketplace governance, she has a proven track record in tackling complex issues such as piracy, fraud, unsafe products and fake reviews.

Kelly Dobos

Cosmetic Chemist & Adjunct Professor at the University of Cincinnati

Kelly Dobos is a cosmetic chemist with deep expertise in skincare and personal care product formulation. She offers a strong perspective on the critical role of product integrity, innovation and consumer safety in the beauty and cosmetics sector.

Blog

From Reactive to Ready: The 5 Steps to Protecting Your Beauty Brand Online

Beauty brands are scaling faster than ever, but with growth comes greater...

Case Study

DFYNE Authenticity: The Fight Against Counterfeits and Copycats

As DFYNE rapidly grew into one of the UK’s fastest-growing activewear brands,...

Guide

Expert Insights: The Counterfeiting Trends Shaping Summer

For many brands, summer is synonymous with increased consumer spending. Holiday bookings...

Protecting Beauty Innovation and Consumer Safety webinar