Black Friday
Brand Protection Guide 2026

Black Friday presents huge revenue opportunities for brands worldwide. But the surge in online shopping also gives counterfeiters more opportunities to exploit your brand, putting revenue and consumer trust on the line.

Download your free Black Friday Brand Protection Guide for expert insights and actionable advice to help you identify threats, strengthen your brand protection strategy and stay ahead of infringement during the busiest shopping season.

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Who Is This Guide For?

Designed for professionals responsible for protecting brands, intellectual property and commercial interests, this guide is essential reading for:

Brand Owners and Directors
E-commerce Directors
Brand Protection Managers
Legal Counsel and IP Professionals
Risk and Compliance Managers

Whether you manage a brand, oversee IP rights or advise businesses on brand protection, this guide offers practical insight into the threats facing brands during peak retail periods like Black Friday, and how to tackle them.

What’s Included?

Bringing together SnapDragon’s brand protection expertise and industry intelligence from specialists at the UK Intellectual Property Office, Quantum Base and TikTok Shop, our 2026 guide covers:

2026 Tech Trends and Threats: Explore emerging technologies and tactics shaping online infringement
Consumer Fears: Understand the financial, safety, and privacy concerns influencing consumer perceptions of counterfeit goods
Channel Cleanliness: Learn how monitoring, prevention and enforcement can help tackle infringement
Industry Deep Dives: Explore the biggest infringement challenges affecting different sectors
Your Brand Health Check: Assess your brand’s exposure to online threats and get a better understanding of your brand’s protection needs.