Black Friday
Brand Protection Guide

Every year, Black Friday kicks off a global sales revenue race. From Black Friday and Cyber Monday in the US, to Black Week and Cyber Week in Europe, billions in revenue are up for grabs. While brands race to meet demand, counterfeiters are responding just as faster.

Download your free Black Friday Brand Protection Guide to switch from reactive to proactive, and protect the revenue your brand deserves this season.

Who is This For?

This guide is essential reading for professionals across;

  • E-commerce and Digital
  • Brand and Marketing Management
  • Legal and Risk
  • Compliance and IP

 

Particularly helpful for brands facing high-volume retail seasons. If your revenue and reputation are at risk from counterfeiting, diversion, or impersonation during peak sales, this guide is for you.

What’s Included?

A combination of insights from experts at SnapDragon, TikTok Shop, and Amazon US to create your Black Friday Brand Protection Guide.

  • The New Retail Landscape: Learn how ‘dupe culture’ and impulse-driven buying create the perfect environment for counterfeit crime.
  • The Anatomy of a Scam: A step-by-step visual map of how a single shopper’s journey can pass through multiple risks, from fake ads to data theft.
  • Platform Blind Spots: Analysis of the unique vulnerabilities and threat types across Amazon, TikTok, Temu, and eBay.
  • Super Threats: Insights into industrial-scale attacks, including super fakes, listing piggybacking, and clone websites.
  • The Strategy Playbook: The three essential steps (Detect, Enforce, Educate) for sustainable growth and brand trust.

Fighting counterfeits with a 98% success rate globally