In the digital-first era, intellectual property is the lifeblood of your brand, distinguishing your original products, unique services, and hard-earned brand reputation. It’s the invisible yet most potent armour protecting your competitive advantage.
However, as the digital landscape expands, so does the challenge of protecting your IP from sophisticated infringers. When it comes to global IP and brand protection, the question is no longer if you need to enforce your rights, but how fast and effectively you can do it.
The Bottleneck: Why Manual Enforcement Fails to Keep Pace
Today, fighting online infringement is a relentless, manual slog that often leaves brands playing catch-up. The sheer scale and complexity of the task slow down enforcement, draining valuable resources and allowing counterfeiters to thrive.
The current manual enforcement process is characterised by:
- Platform Fragmentation: Every major e-commerce site, social media platform, and app has its own distinct reporting channels and procedures. Navigating these unique systems to identify the quickest route for a takedown request is a constant, time-consuming challenge.
- Manual Evidence Gathering: To submit a valid complaint, extensive evidence — from product listings to seller details — must be painstakingly collected and collated by hand. This process is slow and often results in incomplete submissions that platforms reject.
- The Follow-Up Grind: Submitting a request is rarely the end of the story. Platforms frequently require follow-up, clarifications, and additional chasing, turning a simple takedown into a multi-step administrative burden.
- Managing Counter-Notifications: Brands must also dedicate resources to managing and responding to counter-notifications submitted by the infringing sellers, a legal and administrative task that further stalls the process.
This fragmented, labour-intensive cycle is simply not sustainable for leading brands facing thousands of infringement threats daily.
The Future of Brand Protection
It’s time to shift from reactive defence to proactive, accelerated enforcement.
We believe your IP protection strategy should be as innovative as your products. A brand protection expert, like SnapDragon, partners with leading brands to transform their enforcement process: moving it from a slow administrative chore to a swift, surgical strike against infringers.
Proactive, accelerated enforcement doesn’t just deter fraud; its speed and scale directly drive a measurable ROI by preserving revenue and brand equity.
Here’s how a comprehensive brand protection strategy can accelerate your IP enforcement:
1. AI-Powered Detection and Evidence
The right solution puts top-tier AI and machine learning on watch, scanning the vast pool of digital listing data with unbelievable accuracy. It’s not just finding the bad guys; it’s delivering a massive jump in how efficiently your protection program operates.
- Faster and Smarter Detection: After online platforms are scraped, the AI processes massive volumes of listing data in real-time, accurately identifying new and emerging IP threats across hundreds of platforms.
- Automated, Comprehensive Evidence Gathering: The system automatically collects all required evidence, formatting it to meet the specific requirements of each platform. This ensures you submit optimised, complete complaints that are ready for immediate action, virtually eliminating platform pushback due to incomplete data.
2. Industry Expertise and the Strategic Prioritisation of Threats
Infringement isn’t a simple numbers game; it’s a strategic battle. Our team of global brand protection experts combines technological prowess with deep industry knowledge to have maximum impact.
- Focus on Significance: We don’t just chase every listing. Our expertise allows us to prioritise the most significant threats, such as large-scale seller networks, manufacturing sources, and listings in high-risk territories that pose the greatest financial and reputational damage. This strategic focus ensures that your enforcement energy dismantles the core operations of infringers, not just the surface-level listings.
3. Optimised Complaints: The Straightest Path to Takedown
A drawn-out, rejected complaint is usually just a sign of poor submission quality. Our experts fix that. When you’re partnered with us, every complaint is formatted to be an ‘express ticket’ for immediate takedown.
By combining complete, AI-gathered evidence with our continuous analysis of platform-specific requirements, we submit complaints that flow seamlessly through platform channels. This reduces the need for follow-up and closes the window of opportunity for infringers. Some platforms, including Amazon, can block accounts if they submit several invalid complaints.
"Our brand stands for quality and safety. SnapDragon helps us uphold that promise by relentlessly pursuing counterfeits and unauthorised sellers."
How Fast Is Your Brand Protection?
With SnapDragon, you gain an agile, forward-thinking partner committed to protecting the integrity of your brand. We shift the power dynamic in your favour, increasing the cost and difficulty for infringers to stay in business.
It’s time to move beyond the manual bottleneck and embrace the speed and efficiency of the future of IP enforcement. Let’s accelerate your brand protection together.
Laura Sodaymay
SnapDragon | Brand Protection Specialist
Want to see how SnapDragon’s AI can protect your brand?
If you would like to explore how SnapDragon can accelerate your online brand protection, get in touch to schedule a demo. We would love to show you what’s possible.
