Fake Websites Archives

Brand Protection

Beauty AI Diagnostic Models: The New Counterfeit Attack Route

For years, the beauty industry’s battle against counterfeits has focused on fake products, copied packaging and unauthorised online sellers.
But the counterfeit landscape is changing.
As brands invest in AI-powered skin diagnostics, personalised skincare recommendations and virtual beauty consultations, counterfeiters are finding new ways to exploit consumer trust—long before a purchase is made.

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July 13, 2026

Brand Protection

How Evolving Counterfeit Risks Are Reshaping Brand Protection Strategies and Consumer Trust

Counterfeiting has moved beyond isolated incidents to become a persistent concern within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.

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July 2, 2026

Counterfeit

Creator-Led Dupe Culture in Beauty: What OLAPLEX has Taught us About Brand Trust

Counterfeit listings are no longer the only brand threat. Today’s beauty brands face a far more complex ecosystem where imitation spreads through creators, algorithms, affiliate marketing and social commerce before a counterfeit product is ever listed for sale.
The rise of creator-led dupe platforms demonstrates exactly why this shift matters.

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July 1, 2026

Brand Protection

Hornit’s Story: How One SME Used Intellectual Property to Fight Counterfeiters

As Hornit’s range of cycling products and accessories broadened, and their popularity grew, so did the number of counterfeit and imitation products appearing across online platforms. The counterfeiters were noticed by Hornit because they were stealing and re-using Hornit’s own marketing content and campaigns to sell the counterfeit products.

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June 16, 2026

Fake Websites

The Shift from Reactive to Resilient: The Future of Brand Protection in Beauty

For many years, beauty and cosmetic brands have dealt with counterfeiting and imitation as isolated incidents attempting to steal sales — a fake product listing here, a suspicious seller there, and the occasional cloned website redirecting traffic.
However, the explosive rise of the Tik Tok “dupe culture” has fundamentally shifted the scale, speed and sophistication of the brand threat landscape.
Today, imitation is not happening in the shadows. It is happening openly, virally and at an industrial scale.

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June 4, 2026

Brand Protection

The Hidden SEO Risk of Brand Impersonation: What Brand Leaders are Missing

Brand impersonation is a fraudulent tactic when criminals pose as a trusted brand – using logos, websites and social media to sell fake products or steal customer data. They trick viewers into trusting fake websites, and social media damaging the reputation of the genuine brand. Internally in an organisation this issue is often seen as a legal, risk or reputational issue, but its impact on SEO is frequently overlooked.

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May 15, 2026

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