Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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EU Toy Safety Regulation: What is included and how to prepare your brands
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Toy Industry Brand Protection Guide for Legal Experts
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Expert Insights: The Counterfeiting Trends Shaping Summer
For many brands, summer is synonymous with increased consumer spending.
Holiday bookings surge, outdoor events fill calendars, and demand rises for everything from event tickets to fashion and cosmetic products. Unfortunately, this seasonal upshift in consumer purchasing also creates fresh opportunities for counterfeiters. Learn about the latest counterfeit trends affecting brands this summer.
Safeguarding L.L.Bean’s Quality Craftsmanship and Customer Trust at Scale
L.L.Bean enhanced the company’s in‑house IP enforcement to a strategic brand protection partnership with SnapDragon, expanding global monitoring, utilising AI-driven detection, and strengthening enforcement results around copycats, impersonation and phishing sites targeting L.L.Bean customers worldwide.
Beauty AI Diagnostic Models: The New Counterfeit Attack Route
For years, the beauty industry’s battle against counterfeits has focused on fake products, copied packaging and unauthorised online sellers.
But the counterfeit landscape is changing.
As brands invest in AI-powered skin diagnostics, personalised skincare recommendations and virtual beauty consultations, counterfeiters are finding new ways to exploit consumer trust—long before a purchase is made.
How Evolving Counterfeit Risks Are Reshaping Brand Protection Strategies and Consumer Trust
Counterfeiting has moved beyond isolated incidents to become a persistent concern within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.
Creator-Led Dupe Culture in Beauty: What OLAPLEX has Taught us About Brand Trust
Counterfeit listings are no longer the only brand threat. Today’s beauty brands face a far more complex ecosystem where imitation spreads through creators, algorithms, affiliate marketing and social commerce before a counterfeit product is ever listed for sale.
The rise of creator-led dupe platforms demonstrates exactly why this shift matters.
Hornit’s Story: How One SME Used Intellectual Property to Fight Counterfeiters
As Hornit’s range of cycling products and accessories broadened, and their popularity grew, so did the number of counterfeit and imitation products appearing across online platforms. The counterfeiters were noticed by Hornit because they were stealing and re-using Hornit’s own marketing content and campaigns to sell the counterfeit products.
