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Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.

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EU Toy Safety Regulation: What is included and how to prepare your brands

The EU’s new Toy Safety rules are here. Brands have until 2030...
  • February 12, 2026
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Industry Guide

Toy Industry Brand Protection Guide for Legal Experts

Download SnapDragon's Toy Industry Online Brand Protection Guide. Discover how counterfeiters exploit...
  • January 28, 2026
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Brand Protection

Uncovering the Networks Behind Brand Abuse

Brand Impersonation and abuse has evolved far beyond fake products. Today, criminals can replicate the entire digital shopping experience—from professional websites and product imagery to social proof, advertising and networks of seemingly independent sellers. As counterfeiters adopt AI, automation and global eCommerce infrastructure, brand protection is becoming a race of AI against AI. This article explores how technology, data analytics and human expertise can uncover the networks behind counterfeit activity, prioritise the highest-risk threats and also explains how critical that technology has become in detection.

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September 10, 2026
AI

The Age of AI Influencers and Deepfakes: When Seeing Is No Longer Believing

AI is changing the scale and sophistication of brand abuse. Deepfakes can now create convincing fake video, audio and imagery in minutes, making it harder than ever for consumers to distinguish genuine brand communications from imitations. Discover how brands can adapt their protection strategies to detect, respond to and stay ahead of AI-powered impersonation.

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September 3, 2026
Brand Protection

DFYNE Authenticity: The Fight Against Counterfeits and Copycats

As DFYNE rapidly grew into one of the UK’s fastest-growing activewear brands, so did the threat of counterfeits, copycats and online dupes. With infringement spreading across e-commerce and social media, DFYNE partnered with SnapDragon to combine AI-powered monitoring with specialist enforcement.

The result? A 98% enforcement success rate, more than 18,454 fake listings removed, and 1,600+ pieces of dupe content taken down in the last 12 months—helping DFYNE protect its brand reputation, customer trust and continued growth.

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August 28, 2026
AI

The 5 famous IP battles that shaped brand protection

Some IP disputes do more than settle a legal disagreement — they change the way intellectual property is understood, protected and enforced. Explore five influential cases that have challenged established assumptions, clarified the boundaries of IP rights, and shaped how brands protect their commercial value today.

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August 11, 2026