Product Category: Haircare
"SnapDragon's software is exceptional at detecting trademark infringements, and their expert team efficiently takes them down, ensuring our consumers access only authentic Crazy Color products, safeguarding our revenue and reputation."
– Victoria Barnet, Marketplace & Brand Protection Executive
Crazy Color, a vibrant global brand known for its innovative hair colouring products, has a mission to inspire creativity in every customer. Launched in 1977 in the midst of the punk rock explosion in Britain, they had the foresight to create a truly unique range of semi-permanent colours.
However, their colourful journey faced a significant issue when unauthorised sales began flooding global marketplaces. These trademark infringements not only diverted revenue but also threatened the very essence of Crazy Color’s brand promise.
As these products saturated the market without adhering to the company’s rigorous standards for quality, pricing, and branding, they posed a risk to the brand’s hard-earned reputation. Crazy Color knew they had to act swiftly to protect their legacy of empowering creativity, whilst being completely cruelty free.
SnapDragon swiftly implemented a tailored solution in partnership with Crazy Color to track and take down fakes.
Utilising AI-powered detection software, we efficiently found and eliminated unauthorised sellers exploiting “Crazy Color” trademarks across major marketplaces. To do this advanced features such as OCR and logo detection were required to detect and categorise the threats.
Our unwavering objective of intercepting and preventing unlawful sales, is possible by leveraging the registered trademark and intellectual property (IP) to protect Crazy Color’s revenue, reputation, and consumers.
Through our 8 year partnership, Crazy Color can confidently deliver against it’s guiding principle to have ethical products and lead by example. We are proud to support them in making this happen.
"We have also used SnapDragon to assess the infringement landscape for our other brands, providing a holistic and flexible solution."
Fueled by a revolution, Crazy Color has maintained its ethos for over 40 years: inspiring consumers to explore their creativity through its iconic range of hair colours.
If you would like to explore how SnapDragon can accelerate your online brand protection and protect your “colors” – get in touch with us to schedule a demo.
We would love to hear from you, show you what’s possible, and get you protected.
Get in touch today.
