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How Brands Can Stop Counterfeiting on TikTok Shop – Before It Goes Viral.

Are fakes more viral than your own products?
Learn how to spot, stop, and beat counterfeits on TikTok Shop.

TikTok Shop is changing the game. Products go viral in minutes. Sales skyrocket overnight. But here’s the catch – so do counterfeits.  

Join us on Thursday, June 12 at 2PM (BST) for a fast-paced, expert-led session that shows you how to fight back.  

SnapDragon’s Alicia Clark (Senior Brand Protection Specialist) teams up with Ami Mulligan (Brand & Industry Relations Lead at TikTok Shop) to show you exactly what brands need to know – and do – before fakes take hold.  

In this exclusive webinar, you’ll learn:  

  • How TikTok Shop really works, and what it means for your brand’s visibility and vulnerability.  
  • The rising threat of viral counterfeits, and why “dupe culture” is changing the game.  
  • How to detect, report and remove fakes before they spiral out of control.  
  • Insider advice, direct from TikTok Shop’s own team. 

 

Protect your brand. Outsmart counterfeiters. Stay ahead.  

Duration: 30 minutes plus Q&A

Meet your Speakers:

SnapDragon protects your brand with a team of Brand Protection experts

Alicia Clark

Ami Mulligan - Brand & Industry Relations lead for the UK at TikTok Sho

Ami Mulligan

Senior Brand Protection Specialist, SnapDragon

Alicia Clark is a Senior Brand Protection Specialist at SnapDragon. She collaborates closely with global brands to safeguard their revenue, reputation, and customers from counterfeiting and other intellectual property threats.

Alicia specialises in monitoring, detecting, investigating, and enforcing against online threats across hundreds of platforms, including TikTok Shop.

Her proactive approach and broad platform knowledge make her a trusted ally for brands navigating today’s fast-evolving digital landscape.

With six years at SnapDragon, Alicia brings deep expertise in intellectual property and brand protection.

Brand & Industry Relations Lead, TikTok Shop UK

Ami Mulligan is the Brand & Industry Relations lead for the UK at TikTok Shop, where she works closely with both emerging and established brands. Her role focuses on supporting brands through the onboarding process and helping them effectively leverage TikTok Shop’s features to drive success.
 
Ami plays a key role in relationship building, providing strategic guidance, and delivering essential resources to ensure brands are well-supported. She also leads education efforts around tools like IP Protection (IPPC), helping brands safeguard their intellectual property on the platform.
 
She has been with TikTok Shop for over two years, bringing deep experience and insight to the evolving world of TikTok Shop.

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