Our Software

Swoop Dashboard

Introducing Swoop - fiercely intelligent brand protection software

Protecting your brand online is no mean feat – but Swoop, SnapDragon’s revolutionary brand protection technology is effective, efficient and easy to use.

Automated, AI-enhanced processes detect counterfeit and copycat products on the world’s busiest online platforms. Protecting your brand, your business, and your customers.

All at a price you can afford.

Working overtime to protect your brand online

Swoop enables any brand, big or small, to see, understand and take action against online copies and infringements. Protecting your revenues, your reputation – and your customers.

Here’s how …

Software on Laptop

Quick and easy to get up and running

  • Get started with our brand protection software in less than 10 minutes.
  • Simple and intuitive interface.
  • Support from the team if needed.

Powerful, AI-driven search capability delivers results you can trust

  • Global reach across the world’s busiest online platforms.
  • Multi-lingual search terms and results.
  • Machine learning drives relevancy classification and highlights suspect infringements.
Swoop Search Terms by Platform
Swoop Link Results

Sophisticated image recognition identifies listings of interest

  • Cutting-edge image technology helps you spot suspect links at a glance.
  • Reverse image capabilities support the fight against copyright abuse.

Smart reporting summaries help you optimise enforcement efforts

  • Our brand protection technology allows quick and effective management of potential infringements.
  • Identifies issues across multiple territories, including where IP protection could be expanded.
Swoop Dashboard
Customer Support

And if you’d like help with using Swoop, we’re right here...

  • Our support team are on hand.
  • To help you getting up and running.

We have a few ways to get started with Swoop

Swoop Dashboard

Option 1

Self-service brand protection

Do your own thing, using our Swoop brand protection software yourself, knowing we’re in the wings to keep you right.

Group looking at Laptop

Option 2

Managed service brand protection

Ask us to look after it all for you. Monitoring and takedown services are delivered on an ongoing basis.

SnapDragon and Swoop in the words of our clients.

Some of the world’s fastest growing brands have already benefited from our brand protection technology, and although we guarantee each and every one absolute confidentiality – some have chosen to be vocal about the impact our services have had on their businesses.

Cheeky Chompers Logo

SnapDragon is a great partner for us.  They have successfully, and efficiently, taken down counterfeit sites, enforcing the IP rights in which we have heavily invested at a fraction of the cost of a legal partner.



Amy Livingstone
(Co-Founder), Cheeky Chompers

The originality and success of Cheeky Chompers award winning bibs led to copycat products in abundance on many platforms. The firm’s registered trade marks and registered design rights have enabled SnapDragon to report for removal infringing links and products on the world’s busiest online marketplaces, keeping the brand unsullied and customers safe.


SnapDragon is first class. It was started by someone who made products, got ripped off and they tried to fight back…they now focus entirely on fighting fakes online for other people and have an excellent operation.


Tom De Pelet
(Founder), Hornit

The world’s smallest bike rack Clug had unfortunately fallen prey to fakes. Their copyrighted videos and images were also often used to promote spurious copies. With tenacity and persistence, SnapDragon used Hornit’s registered design rights, patent and copyright to remove infringing content on major online marketplaces, as well as independent websites.

Morph Costumes

SnapDragon’s solution is focused, cost-effective and responsive. The continual monitoring process regularly identifies infringing items and by using our registered IP they are able to take action against the links, helping prevent infringing products being sold.

Graeme Menzies
(CFO), AFG Media

Morphcostumes’ brand ‘Morphsuits’ was at risk of becoming a generic trademark. SnapDragon’s unrelenting effort to defend the brand through the use of registered trademarks has helped the Morphsuit maintain its market leading position within the fancy dress industry.


How to defend your brand against the counterfeiters online

And why the fakes you can see might just be the tip of the iceberg.

The International Chambers of Commerce predicts that counterfeiting is predicted to drain US$4.2 trillion from the global economy by 2022. Find out why no one is safe from the threat of online counterfeiting and the steps you need to take to combat the issue.

Don't forget to visit our blog

Crowdfunding and the Copycat Crisis

Crowdfunding online is a fantastic way to bring a product to market. It offers a...

Copycats, Counterfeits and Cosmetics

There is widespread counterfeiting within the cosmetics industry, as many are all too aware. As...

May the (Good) Forces of the Online World be with You

Amazon and the notorious markets list… and why, if you sell through Amazon, it’s not...

Need help with a brand or IP protection issue?

Simply request a demo and one of our brand protection experts will be in touch