Product Category: Appliances
"SnapDragon’s proactivity around Ooni’s brand protection has been pivotal to our strategy, undoubtedly."
– Christie McCluskey, Ooni’s General Counsel
Ooni, a brand known for revolutionising pizza with portable ovens worldwide, understands the importance of brand protection for a innovative product.
The brand was experiencing unauthorised use of its copyright, design, and trademark rights.
Infringers were attempting to steal Ooni’s imagery and name, which jeopardised the company’s reputation and revenue, and devalued their substantial investment in Intellectual Property and innovation.
Ooni has since won two legal battles against the Chinese manufacturer of copycat pizza ovens.
The court has ordered the Chinese manufacturer to permanently stop infringing Ooni’s registered and unregistered design rights, declaring one of their UK registered designs was invalid.
Ooni has become internationally recognised as the creator of the at-home pizza oven category since it launched the world’s first portable wood-pellet fired pizza oven in 2012.
All Ooni ovens are subject to rigorous quality control checks to ensure each product meets the high standard the brand has built its reputation on.
Christie McCluskey, general counsel at Ooni, said: “Ooni ovens are powered by market-leading technology and produced as a result of significant investment in product development – from the research stage, to design and final testing”
“We will take every measure to protect our originality, quality and craftsmanship”.
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