Product Category: Toys
"Partnering with SnapDragon has been a game-changer for Waytoplay. Their expertise and proactive approach have been invaluable in protecting our revenue and reputation."
– Marise Jelles, Co-founder & Finance
Waytoplay is a family-founded brand that started a road trip 10 years ago to bring durable toy roads to inspire young, creative minds. However, the uniqueness of their products soon took an unexpected turn when copycats made their way into the market, stealing Waytoplay’s copyrighted images and registered trademark to steer their own sales.
SnapDragon pilots a custom strategy, leveraging our AI software and brand protection expertise, to safeguard the brand’s uniqueness. We swiftly detect and remove fakes by monitoring key images and keywords on major platforms in China, Europe, and the US. Waytoplay and SnapDragon have successfully teamed up to outplay the fakes.
Waytoplay, a family-run business since 2014, was founded on a passion for playing with toy cars. Originally a simple prototype, it has evolved into the durable and waterproof road set everyone can enjoy today.
Mary Kernohan
CCO
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