Webinar

Rethinking Global Brand Protection with AI

From Reactive to Proactive Brand Protection: How Legal Teams Can Leverage AI for Maximum ROI.

As digital threats become faster-moving and more sophisticated, law firms are under increasing pressure to help clients protect their brands across borders and platforms. Traditional methods can’t keep up, and falling behind isn’t an option.

In this webinar, you’ll discover how legal teams can transform IP protection using AI, without adding to their workload.   

You’ll gain insights into:

  • How AI uncovers hidden threats with global precision – before they escalate.

  • How Augmented Intelligence empowers smarter, faster enforcement.

  • How agile solutions align with your clients’ needs to deliver maximised ROI.

Whether you’re supporting global trademark portfolios or managing enforcement actions, this session will give you a clear, practical view of how legal teams can offer smarter, faster brand protection. 

Duration: 30 minutes plus Q&A

Date: July 15, 2025

Time: 2pm

Meet your Speakers:

SnapDragon protects your brand with a team of Brand Protection experts

Mary Kernohan

Chief Commercial Officer, SnapDragon

As Chief Commercial Officer at SnapDragon, Mary has played a pivotal role in the company since its inception. With a wealth of experience in brand protection, she leads a team of experts dedicated to safeguarding businesses from counterfeiting and intellectual property abuse online.

Mary works closely with law firms and brand owners worldwide to craft and implement robust protection strategies that evolve with the ever-changing digital landscape. Her deep understanding of online threats and enforcement mechanisms makes her a trusted authority in defending brand integrity across global markets.

SnapDragon protects your brand with a team of Brand Protection experts

Kieron Smith

Chief Technology Officer, SnapDragon

Kieron Smith is the Chief Technology Officer at SnapDragon, where he leads the expert team developing cutting-edge AI solutions.

With his technical expertise and an innovative approach, Kieron ensures unmatched global brand protection. He collaborates closely with clients, utilising an agile strategy to effectively tackle emerging digital threats.