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Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.

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EU Toy Safety Regulation: What is included and how to prepare your brands

The EU’s new Toy Safety rules are here. Brands have until 2030...
  • February 12, 2026
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Industry Guide

Toy Industry Brand Protection Guide for Legal Experts

Download SnapDragon's Toy Industry Online Brand Protection Guide. Discover how counterfeiters exploit...
  • January 28, 2026
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Brand Protection

Uncovering the Networks Behind Brand Abuse

Brand Impersonation and abuse has evolved far beyond fake products. Today, criminals can replicate the entire digital shopping experience—from professional websites and product imagery to social proof, advertising and networks of seemingly independent sellers. As counterfeiters adopt AI, automation and global eCommerce infrastructure, brand protection is becoming a race of AI against AI. This article explores how technology, data analytics and human expertise can uncover the networks behind counterfeit activity, prioritise the highest-risk threats and also explains how critical that technology has become in detection.

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September 10, 2026
Brand Protection

DFYNE Authenticity: The Fight Against Counterfeits and Copycats

As DFYNE rapidly grew into one of the UK’s fastest-growing activewear brands, so did the threat of counterfeits, copycats and online dupes. With infringement spreading across e-commerce and social media, DFYNE partnered with SnapDragon to combine AI-powered monitoring with specialist enforcement.

The result? A 98% enforcement success rate, more than 18,454 fake listings removed, and 1,600+ pieces of dupe content taken down in the last 12 months—helping DFYNE protect its brand reputation, customer trust and continued growth.

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August 28, 2026
SnapDragon: Protecting Beauty Innovation and Consumer Safety on TikTok Shop
Counterfeit

Protecting Beauty Innovation and Consumer Safety webinar

Watch this on-demand webinar from SnapDragon and TikTok Shop, featuring cosmetic chemist Kelly Dobos, to discover how beauty brands can protect innovation, consumer safety and brand equity as social commerce accelerates the spread of beauty dupes, counterfeits and imitation products.

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August 7, 2026
Counterfeit

Expert Insights: The Counterfeiting Trends Shaping Summer

For many brands, summer is synonymous with increased consumer spending.
Holiday bookings surge, outdoor events fill calendars, and demand rises for everything from event tickets to fashion and cosmetic products. Unfortunately, this seasonal upshift in consumer purchasing also creates fresh opportunities for counterfeiters. Learn about the latest counterfeit trends affecting brands this summer.

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July 21, 2026