Generative AI is transforming the way designers work. According to the State of AI Design 2025, 91% of designers use AI every week: from concept exploration and prototyping to image generation, typography review, and even animation production. What once took days can now take hours, or even minutes.
But the same tools that accelerate design creation are also accelerating the spread of imitation.
That is the key theme explored during this recorded webinar: how in the AI era, copying a design-led brand has become faster, cheaper, and far more convincing.
Duration: 42 minutes
CCO, SnapDragon
Mary Kernohan is a senior leader at SnapDragon Monitoring, with 12 years’ experience in the anti-counterfeiting and brand protection industry. Working with leading brands to navigate the rapidly evolving online retail landscape, she helps them protect brand value and adapt to changing consumer behaviours across digital channels.
Mary also chairs the INTA Unreal Campaign Committee, and is passionate about tackling online infringement and protecting brands and consumers in the digital marketplace.
CEO, ACID
Laura joined ACID as Chief Operating Officer in December 2023 and, in June 2024, was promoted to the role of CEO. In her previous role, she was Head of Legal at Magmatic Ltd, the former owner of the Trunki brand. Working closely with Rob Law MBE, she pioneered a resourceful approach to Brand Protection, becoming the manager responsible for all aspects of IP.
She also had full responsibility for the roles of Product Compliance Manager, ensuring all products’ compliance with safety legislation throughout the globe.
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