Protecting Innovation in Sport with IP and Brand Protection

Protecting Your Lead: On-Demand Webinar

This recorded webinar was hosted by industry experts from SnapDragon and Amazon, live from ‘The IACC Annual Conference 2026’ in Orlando. Industry experts Mary and Tiphaine met during the conference for a live online discussion on how IP and brand protection support innovation and creativity in the sport and health sectors to prosper.
 
With rapid digital transformation enhancing shopping experiences, AI acceleration of brand impersonations, and digitally accessible sporting events, protecting sport innovation has never been more critical.

Duration: 37 minutes

If you’d like to discuss any of the topics covered during the webinar, or get more information about protecting sport and health product innovation, then get in touch so we can connect you with a Brand Protection Expert. 

Meet the Expert Spokespeople:

Mary Kernohan - Sport Webinar

Mary Kernohan

Chief Commercial Officer, SnapDragon

Mary Kernohan is a senior leader and online brand protection specialist with more than 20 years of commercial experience, and over a decade at the forefront of the online brand protection industry.

As Chief Commercial Officer at SnapDragon, she works with some of the world’s leading brands to navigate the rapidly evolving retail landscape, helping them protect brand value, identify growth opportunities, and adapt to changing consumer behaviours across digital channels.

Tiphaine Grosse - Sport Webinar

Tiphaine Grosse

Global Brand Engagement Manager, Amazon

Tiphaine Grosse is a Global Brand Engagement Manager for the Sports category at Amazon, partnering with sports brands on intellectual property and anti-counterfeiting topics.
 
Prior to joining Amazon in 2023, Tiphaine worked for several years in the energy and cleantech industry in Europe, in France and in Italy, and held roles in strategic communications, strategy, and business development.
 

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