ZIPIT: Zipped Out the Fakes

Product Category: Stationery

"Partnering with SnapDragon has enabled us to swiftly eliminate thousands of counterfeit listings through a creative, custom strategy that protects our brand, revenue, reputation, and consumer safety."

Itamar Cohen, CEO

Zipit - SnapDragon Brand Protection Case Study
Copycats removed
0 K+
Partnership
1 yr
Success rate
0 %
Patent infringements removed
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CASE STUDY

ZIPIT

The Challenge

ZIPIT, an international brand renowned for its unique one-long-zipper products, believes that by creating products that are fun, original, and well-made they encourage customers to embrace their ‘child-like’ imagination and curiosity at any age!

Best sellers include the iconic Monster Pouch, Lenny Pencil Case, Zip & Pop Storage Box and Wildlings Jumbo Pouch. The unparalleled originality of their products has made them a prime targets for infringers and copycats.

When we started working together we discovered thousands of copycat and impersonating products across global online platforms such as Amazon, Alibaba, and Walmart with cheap and unsafe imitations. These brand threats not only steal sales and revenue, but they were also damaging their brand reputation, and putting their young consumers at risk.

The Solution

Six years ago in 2020, the SnapDragon and ZIPIT partnership began. Our brand protection expert team evaluated the needs of Zipit and implemented a custom brand protection strategy. SnapDragon’s AI-powered software was leveraged to find and categorise threats and ZIPIT’s Intellectual Property (IP) rights used to swiftly take down copycats. 
 
Due to the international scale of the brand threats, enforcement is tailored in each region, with SnapDragon employing ZIPIT’s strongest IP rights, including patents and pending patents, to remove the fakes.
 
When registered rights are unavailable, SnapDragon’s brand protection experts utilise ‘copyright in artwork’ to protect the distinctive shapes of ZIPIT’s products. This approach has enabled the successful elimination of thousands of listings in regions without registered IPs.
 
SnapDragon remains committed to evolving and continuing to deliver the highest quality brand protection, ensuring ZIPIT’s ongoing international business success.

About ZIPIT

ZIPIT, an international brand renowned for its unique one-long-zipper products, believes that by creating products that are fun, original, and well-made, they encourage their customers to embrace their ‘child-like’ imagination and curiosity at any age.

Want to see how SnapDragon’s AI-powered Tech can protect your brand? 

 

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