About us

SnapDragon is located across the world with a mission to help brands protect their Intellectual Property, Revenue, and Reputation. We are committed to ensuring brand protection is flexible, personal and fast regardless of a company’s size, or online brand protection goals.

A global map of where SnapDragon helps protects brands

9 Locations

Across 4 continents

90%+

Client retention rate for last 3 years

12 Years

Industry experience

18

Languages spoken fluently

98%

Enforcement rate

Built For Brands

Flexible Brand Protection that
adapts to market shifts.

Sophisticated counterfeiters move fast and evolve faster. They spread across platforms, domains and social media, frequently changing tactics, which can leave traditional monitoring and enforcement behind.

SnapDragon believes staying agile is crucial to staying ahead. Our approach to Brand Protection is to be a flexible partner who adapts to business’ needs and shifts in markets, in order to build business resilience and enhance competitive edge.

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Our Purpose

We protect what matters most to brands.

By acting at the source, we help brands protect their revenue, reputation,and intellectual property - knowing that threats are always evolving.

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Our Approach

SnapDragon combines expert industry analysts with intelligent AI technology to deliver brand protection that is flexible, personal, and fast - giving brands control where, and when it matters most.

Our Values

How we make
a difference.

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Flexible by design

We are not a one-size-fits-all service provider. We adapt our approach and technology to your brand, risk profile, and priorities.

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Industry experts

You will work with a team of brand protection experts with 45 years' combined industry experience, who are multi-linguistic and who take ownership of protecting your brands.

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Fast when it matters most

A dedicated Brand Protection team continually works with AI scraping to detect threats, and act quickly to reduce the risk of abuse exposure for their brands, long before they gain traction.

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Network-level enforcement

Collaborating across the industry, we target the infrastructure and repeat offenders behind counterfeit crime. For us, it’s more than just removing fake listings, it’s about stopping bad actors at the source.

Our Promise

A message from
our CEO

SnapDragon’s purpose is to stand guard for brands everywhere, monitoring the online world, identifying fakes and IP infringements, and removing them effectively, with precision and speed. In 2014, SnapDragon, became more than a company – it became a movement, empowering businesses to defend their ideas and innovations, and to thrive in a fairer, safer digital marketplace.

SnapDragon protects your brand with a team of Brand Protection experts

Marcus Kneen

CEO, SnapDragon

Turning the Tide Against Fakes: The SnapDragon Founding Story

At SnapDragon our mission is rooted in a very personal experience – one that many brands can easily relate to. 

SnapDragon Founder Rachel Jones talks about online brand protection

Ensuring a digital world that can be trusted by collaborating with:

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“We are grateful to have ACID brand protection partner, SnapDragon, and our brilliant IP Specialist Legal Affiliates by our members’ sides to ensure these copyists are held to rights.”

Laura Newbold Breen

CEO of Anti Copying in Design (ACID)

SnapDragon - Illicit Merchandise

Our Team

Meet our team

At SnapDragon, we pride ourselves on our brand protection expertise and approachability. Our winning combination of smart technology and friendly customer service sets us apart. The right people, working with the right technology, stops fakes fast.

Alicia Clark

Brand Protection Manager

Amruta Gamare

Brand Protection Specialist

Carlo Singh Harris

Outbound Sales Executive

Claire Bisset

Chief Financial Officer

Dhirendra Rathod

Brand Protection Specialist

Immaculée Biyimi Fouanamio

Sales Executive

Jet Doran

Brand Protection Director

Joseph Bua

Sales Executive

Joseph Pinto

Brand Protection Specialist

Kieron Smith

Chief Technology Officer

Laura Sodaymay

Marketing Associate

Marcus Kneen

Chief Executive Officer

Maria Anghel

Brand Protection Specialist

Marta Guerreiro

Sales Executive

Mary Kernohan

Chief Commercial Officer

Matea Todorov

Partner Success Representative

Michael Yap

Sales Executive

Pranav Diwate

Head of Operations SnapDragon India

Rachel Jones

Founder and Non-Executive Director

Vaishali Singh

Brand Protection Specialist

Why

Why have Brand Protection?

In the last year counterfeit adverts, deepfake endorsements, and decentralised scam networks have increased, and they evolve faster than most platforms can keep up.

Protecting brands today isn’t about reacting to threats – it’s about building continual resilience that allows your business to grow and your reputation to stay strong.

SnapDragon - Toy Industry - Online Brand Protection Guide

Partner with us

What to expect when you
work with SnapDragon

Brands work with us because we:

act fast with integrity

communicate responsively

take ownership of the problem

We bring:

structure to complexity

intelligence to enforcement

expertise and confidence to take action

Most importantly, we care deeply about protecting what our clients have built.

We show it in the results we deliver.

Ready to get started?

By choosing to partner with SnapDragon, your business gains a trusted partner with the experience, technology, and global reach needed to safeguard your brands and customers in an increasingly complex threat landscape.

Stay up to date

Discover helpful brand protection research and opinions.

Every counterfeit toy is a risk disguised as a gift. Protect your brands, revenue and product innovations built to inspire playtime.

Strategies to help you disrupt illicit networks, leverage AI authentication, and maintain consumer trust.

Find out how a comprehensive brand protection strategy can accelerate your IP enforcement.

How our amazing clients describe our brand protection services

“SnapDragon has made a huge difference to our business, and we can rest easier knowing they are taking care of our brand.”

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Monika Buna

Internal Distribution Manager, Malarkey Kids

“SnapDragon’s expertise and technology prevents and stops copycats before they have a chance to scam our clients.”

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Team Manager

LaFlore Paris

“SnapDragon is accessible, the reaction time is fast, and the communication is always personal.”

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Robert Jan Verkuijlen

General Manager, Ellie Cashman

 “SnapDragon has definitely reduced the number of Morphsuits counterfeits for sale, which is very good news for our customers and our business.”

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Graeme Menzies

Finance Director, AFG

“Infringement is something we will not, and do not, tolerate – and this is where SnapDragon came in.”

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Scott Davidson

Managing Director, Glencairn Crystal

“SnapDragon is first class. They focus entirely on fighting fakes online and have an excellent operation.”

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Tom de Pelet

Managing Director, Hornit