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#IDD2025: How Brand Protection Fuels Outlandish Optimism

This International Design Day, the International Council of Design is celebrating Outlandish Optimism – the belief that bold, ethical, original design can change the world. And we’re proud to stand with the designers who are building it.
  • International Design Day

World IP Day: Why Intellectual Property is the unsung hero behind every hit

This World IP Day, we’re turning up the volume on why intellectual property matters for the music industry. We're standing up for the IP rights that keep music innovation alive.
  • World IP Day

Inside the fight against fakes: How SnapDragon protects global brands

From tech and fashion to sportswear and luxury, some of the world’s most valuable companies are locked in a constant battle against fakes. But it's a battle that needs to be fought to protect revenue, reputations and consumer health.
  • Global Brand Protection

Fake Tools, Real Risks: Tackling Counterfeits in Home and Garden

Counterfeit products and unauthorised sales will continue to challenge the home and garden industry. But by taking proactive measures, brands can protect their reputation, revenue, and customers. Find out how.
  • Fake Products, Online Brand Protection

Augmented Intelligence vs Artificial Intelligence: Why the Human Touch Matters

In online brand protection, AI alone isn't always the answer. Discover why Augmented Intelligence, combining AI with human expertise, delivers smarter results.
  • Augmented Intelligence

The Fight Against Counterfeits in Fashion

Fashion brands invest heavily in building their reputation and growing consumer trust. However, these efforts are being undermined by counterfeit products, trademark infringement, and copyright violations: all of which can damage a brand’s reputation and financial bottom line.
  • Brand Protection, Fashion, Luxury

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