Counterfeit Merchandise: Protecting a Leading Mobile Game

Product Category: Gaming

"With over 20,000 fake listings taken down in under two years, we've helped protect not just a single brand but an entire gaming ecosystem. Because when you safeguard the characters, the merchandise, and the fans, you protect the future of the game."

Andrew O’Riordan, Head of Brand Protection, SnapDragon

SnapDragon Case Study - Powering Up Protection Across the Gaming World
Infringements Removed
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Global Platforms
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Compliance
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CASE STUDY

The Challenge

When a record-breaking mobile game hit 500M+ downloads, it didn’t just gain fans – it also attracted fraudsters.

Counterfeiters rushed in, stealing the game’s name and copying iconic characters to sell fake toys, clothes, and holiday merchandise across global platforms.

Safeguarding the brand’s unique identity and reinforcing the trust of its worldwide community became an immediate priority.

The Solution

That’s when SnapDragon stepped in, combining our smart AI and industry expertise. 

Across leading e-commerce platforms, we tracked down counterfeit merchandise at scale by monitoring misspellings, fake character art, and known infringers.

We went after key offenders. And we won. Over 20,000 illicit listings were taken down quickly, and quietly.

The outcome? For counterfeiters, it’s game over. For the gaming world, it’s game on.

"With over 20,000 fake listings taken down in under two years, we've helped protect not just a single brand but an entire gaming ecosystem. Because when you safeguard the characters, the merchandise, and the fans, you protect the future of the game."
Andrew O'Riordan
Head of Brand Protection, SnapDragon
Nazim Cherkit Sales Executive - SnapDragon Consultation

Nazim Cherkit

Sales Executive

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