Product Category: Gaming
"Since the beginning of our partnership we implemented a global brand protection strategy which significantly reduced the volume of fake merchandise and illicit services sold online, protecting our client's global reputation and their revenue"
– Andrew O’Riordan, Head of Brand Protection, SnapDragon
A globally renowned gaming software, celebrated for its innovative creations and vast influence, faced a familiar threat: widespread online fraud.
Counterfeit merchandise, unauthorised subscriptions, and illicit software downloads were not only impacting their revenue streams but also jeopardising the integrity of their brand and the trust of their player base.
To address this challenge head-on, the software giant partnered with SnapDragon.
Leveraging SnapDragon’s cutting-edge AI and brand protection experts, we implemented a global brand protection strategy tailored to their specific needs.
Our technology focuses on monitoring over 50 key online channels, including marketplaces, social media platforms, search engines, and app stores, across 20 countries. Our objective was clear: to identify and eliminate all instances of trademark and copyright infringement, from counterfeit physical goods to unauthorised digital offerings.
The results speak for themselves: in just one year, SnapDragon successfully facilitated the removal of over 850 infringing apps, websites, and product listings, safeguarding the brand’s reputation and revenue.
Jet Doran
Associate Partner
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