ZIPIT: Zip Out the Fakes

Product Category: Stationery

"Partnering with SnapDragon has enabled us to swiftly eliminate thousands of counterfeit listings through a creative, custom strategy that protects our brand, revenue, reputation, and consumer safety."

— Itamar Cohen, CEO

Copycats removed

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Partnership

1 yr

Success rate

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Patent infringements removed

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CASE STUDY

ZIPIT

The Challenge

ZIPIT, an international brand renowned for its unique one-long-zipper products, including the iconic Monster Pouch, faced significant online threats. The unparalleled originality of their products made them prime targets for infringers. Thousands of copycats saturated global online platforms such as Amazon, Alibaba, and Walmart with cheap and unsafe imitations, stealing their revenue, damaging their brand reputation, and putting their young consumers at risk.

The Solution

This is where SnapDragon and ZIPIT partnership began. Our expert team implemented a custom brand protection strategy, leveraging SnapDragon AI-powered software and ZIPIT’s Intellectual Property (IP) rights to swiftly take down worldwide copycats.

In each region, SnapDragon employs ZIPIT’s strongest IP rights, including patents, to remove fakes. When registered rights are unavailable, our experts utilise ‘copyright in artwork’ to protect the distinctive shapes of ZIPIT’s products. This approach has enabled us to eliminate thousands of listings in regions without registered IPs.

SnapDragon remains committed to delivering top-quality protection, ensuring ZIPIT’s ongoing business success.

About ZIPIT

ZIPIT, an international brand renowned for its unique one-long-zipper products, believes that by creating products that are fun, original, and well-made, they encourage their customers to embrace their ‘child-like’ imagination and curiosity at any age.

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