SnapDragon Blog

Discover our helpful brand protection research and opinions

The recent case of a French woman who lost €830,000 to scammers impersonating the actor Brad Pitt highlights the alarming potential of AI technology to deceive and defraud. This incident serves as a reminder that both individuals and businesses must remain vigilant against the perils of online impersonation.
Innovative technologies bring opportunities, both for brands and for bad actors who want to piggyback on other people's success by infringing their intellectual property rights. As you head into the new year, your brand protection strategies should include awareness of the following developments. Find out our trends predictions for 2025.

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