Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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Augmented Intelligence vs Artificial Intelligence: Why the Human Touch Matters
In online brand protection, AI alone isn’t always the answer. Discover why Augmented Intelligence, combining AI with human expertise, delivers smarter results.
The Dangers of AI Impersonation: A Cautionary Tale
The recent case of a French woman who lost €830,000 to scammers impersonating the actor Brad Pitt highlights the alarming potential of AI technology to deceive and defraud. This incident serves as a reminder that both individuals and businesses must remain vigilant against the perils of online impersonation.
Key Trends Shaping Online Brand Protection
Innovative technologies bring opportunities, both for brands and for bad actors who want to piggyback on other people’s success by infringing their intellectual property rights.
As you head into the new year, your brand protection strategies should include awareness of the following developments. Find out our trends predictions for 2025.
