Today, the battleground for IP rights is no longer the courtroom. It’s online marketplaces, domains, search engines and social media platforms.
With counterfeits, deep-fake profiles, and IP theft spreading across the web, law firms need to fight back at speed and at scale. This is where artificial intelligence (AI) comes in.
1. AI revolutionises global detection
Online threats don’t stop at national borders, and neither should brand protection.
Counterfeiters and bad actors move fast. They often jump platforms, alter listings, and target new markets overnight. Manual detection will always fall behind, but AI changes the equation.
By scanning marketplaces, search engines, and social media, advanced AI solutions detect infringements at a global scale. They surface everything from a subtle trademark misuse in a product title, to counterfeit goods disguised with tweaked logos or packaging.
For firms managing extensive brand portfolios, the impact of AI is clear: less time piecing together fragmented data, more time shaping strategy and defending clients where it matters most.
“Our AI is built to take the manual grind out of IP protection and give legal teams clear, actionable insights.”
2. AI tools work at scale and speed
When a client’s IP is under threat, hours — not days — determine if damage is contained.
Manual searches can only scratch the surface, while AI scans millions of listings across borders and reveals the bigger picture. It goes beyond flagging isolated infringements, connecting the dots to show patterns, trends, and organised networks.
In practice, advanced AI features include:
- Optical Character Recognition (OCR) detects trademark misuse, even when disguised, blurred, or hidden — across multiple languages.
- Logo Detection uncovers stolen logo marks in images, even low-quality or pixelated ones.
- Image Similarity exposes knock-off designs and packaging, even when counterfeiters alter them to slip past other visual tests.
- Seller Network Analysis links individual listings back to coordinated operations, so firms can dismantle entire networks instead of playing whack-a-mole.
Why human expertise still matters
AI delivers speed and scale, but human expertise still makes all the difference. That’s why SnapDragon takes an Augmented Intelligence approach: AI-based technology powered by expert oversight.
“Our systems work at speed and scale to identify online threats early, but it’s our specialists who review and prioritise how best to act."
That balance matters for law firms. It means enforcement is not only rapid but also strategic.
Instead of flooding clients with raw data, firms can deliver precise enforcement insights that protect IP rights globally.
3. The agility to support your clients
Threats evolve overnight, and your brand protection solutions need to keep pace.
SnapDragon’s agile approach means developers, analysts, and partners lead work side by side: so when new trends emerge, or clients’ priorities evolve, the response is fast.
“Because we’re a smaller, more agile team, there aren’t layers of bureaucracy,” explains Kieron. “If a client needs a new feature or detection approach, we can deliver it quickly: without compromising on quality.”
For law firms, this agility directly translates into robust ROI. With a partner that adapts as swiftly as the threat landscape evolves, you can deliver unmatched value to your clients today — and well into the future.
SnapDragon: AI and expertise in action
From global monitoring and AI-driven detection to expert enforcement, SnapDragon brings everything law firms need to protect brands at speed and scale.
SnapDragon’s brand protection software empowers you to:
- Monitor globally, act locally: Track threats across marketplaces, search engines, social media, apps, and domains in one place.
- Put AI to work: Catch disguised trademarks, altered logos, and coordinated seller networks before they spread.
- Balance speed with judgment: Pair AI detection with expert review for enforcement that’s fast and strategic.
- Choose agility over bureaucracy: Work with a partner who adapts quickly, rolling out new strategies and features as threats evolve.
Want to see how SnapDragon’s AI can protect your clients?
If you would like to explore how SnapDragon can strengthen your brand protection services, get in touch to schedule a demo. We would love to show you what’s possible.
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Laura Sodaymay
SnapDragon | Brand Protection Specialist
