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Nidecker: Protecting a Century of Trust

Nidecker Group: Protecting a Century of Trust

Product Category: Retail

“We went from daily complaints about scam orders to almost none. For my team, it’s amazing. For the company, it’s a sign that consumer trust is coming back.”

–  Anna Negri, Nidecker Group Customer Service Manager

SnapDragon Case Study - Nidecker Global Sports Brand - Online Brand Protection success
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CASE STUDY

Nidecker Group

The Challenge

Founded in 1887, Nidecker Group — the world’s oldest sports group — houses some of the most innovative board sports and lifestyle brands. When the group accelerated its global expansion with brand acquisitions, protecting its intellectual property became essential.
 
However, infringers moved faster. At the peak of expansion, Nidecker Group’s brands became prime targets. Impersonation sites collected precious customer data. Counterfeits siphoned revenue and diluted a century of brand equity. With 99% of complaints tied to scams, internal teams felt overwhelmed.
 
This wasn’t just reputational risk, it threatened Nidecker Group’s growth strategy.  
Nidecker Official Website - SnapDragon Case Study.
Impersonation - SnapDragon Case Study

The Solution

Nidecker Group chose to partner with SnapDragon for agile, global brand protection so it could focus on expansion.
 
Our experts moved fast. Using Augmented Intelligence — advanced AI guided by brand experts — we built tailored strategies for each brand, prioritising the highest‑visibility footwear labels first. We mapped the threat landscape, identified the biggest immediate risks, and then continually refined the approaches.
 
We targeted the worst offenders across key platforms, from phishing and impersonation sites to counterfeit sellers — detecting them fast, removing them faster.
 
Within six months, customer complaints about scams collapsed from 99% to just 1%.

“What stood out from the first call was that SnapDragon wasn’t just trying to sell us something — they wanted to understand our problem and solve it.”

- Anna Negri, Customer Service Manager

Read the full interview with Anna Negri

Nidecker Group

Founded in 1887, Nidecker Group is the world’s oldest board sports company. Today, its nine brands — including Bataleon, Jones, Rome, etnies and Emerica — set the pace for innovation in snowboarding, skateboarding and footwear worldwide.

SnapDragon experts offer a free brand protection consultations

Jet Doran

Brand Protection Director

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