Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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EU Toy Safety Regulation: What is included and how to prepare your brands
Industry Guide
Toy Industry Brand Protection Guide for Legal Experts
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The Age of AI Influencers and Deepfakes: When Seeing Is No Longer Believing
AI is changing the scale and sophistication of brand abuse. Deepfakes can now create convincing fake video, audio and imagery in minutes, making it harder than ever for consumers to distinguish genuine brand communications from imitations. Discover how brands can adapt their protection strategies to detect, respond to and stay ahead of AI-powered impersonation.
The Top Generative AI Tactics Used by Counterfeiters and Why IP Matters
As generative AI lowers the cost and complexity of online infringement, counterfeiters are operating faster and at greater scale than ever. Discover the tactics being used to exploit brands, the growing importance of IP protection, and what businesses can do to stay ahead of AI-enabled counterfeiting and impersonation.
The 5 famous IP battles that shaped brand protection
Some IP disputes do more than settle a legal disagreement — they change the way intellectual property is understood, protected and enforced. Explore five influential cases that have challenged established assumptions, clarified the boundaries of IP rights, and shaped how brands protect their commercial value today.
This article explores the ecosystem of domains hosted on the .shop (‘dot-shop’) extension, which is popularly used for e-commerce websites, but has also been noted to be disproportionately commonly utilised by bad actors in the construction of fraudulent sites.
Counterfeit Jewellery in a Digital Era: The Brand Authenticity Challenge
Counterfeit jewellery has entered a new era. What was once characterised by crude imitations sold in physical markets has evolved into a sophisticated ecosystem that combines advanced manufacturing, digital marketing, and emerging technologies to imitate some of the world’s most recognisable luxury brands.
As counterfeiters continue to refine their methods, protecting intellectual property requires more than traditional enforcement. It demands ongoing visibility across the online landscape, rapid identification of emerging threats, and the ability to respond before counterfeit products reach consumers.
Beyond Trademarks: Why Trade Dress Is Critical in the Era of Generative AI
Most brands focus on protecting their logo, yet some of the most valuable brand assets are often left completely exposed. Once a competitor or counterfeiter begins imitating these elements, the damage to customer trust, market share and brand value can be significant.
The reality is that a brand is made up of far more than its name or logo.
