Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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EU Toy Safety Regulation: What is included and how to prepare your brands
Industry Guide
Toy Industry Brand Protection Guide for Legal Experts
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This article explores the ecosystem of domains hosted on the .shop (‘dot-shop’) extension, which is popularly used for e-commerce websites, but has also been noted to be disproportionately commonly utilised by bad actors in the construction of fraudulent sites.
Safeguarding L.L.Bean’s Quality Craftsmanship and Customer Trust at Scale
L.L.Bean enhanced the company’s in‑house IP enforcement to a strategic brand protection partnership with SnapDragon, expanding global monitoring, utilising AI-driven detection, and strengthening enforcement results around copycats, impersonation and phishing sites targeting L.L.Bean customers worldwide.
Beauty AI Diagnostic Models: The New Counterfeit Attack Route
For years, the beauty industry’s battle against counterfeits has focused on fake products, copied packaging and unauthorised online sellers.
But the counterfeit landscape is changing.
As brands invest in AI-powered skin diagnostics, personalised skincare recommendations and virtual beauty consultations, counterfeiters are finding new ways to exploit consumer trust—long before a purchase is made.
How Evolving Counterfeit Risks Are Reshaping Brand Protection Strategies and Consumer Trust
Counterfeiting has moved beyond isolated incidents to become a persistent concern within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.
3 Reasons Consumers Fall for Fakes
Counterfeiters are stealing your revenue using AI and social media. Learn the 3 reasons consumers fall for fakes and how to implement robust brand protection strategies to stay safe.
Strategies to Combat the Evolving Counterfeit Tactics in 2026
Counterfeit tactics have evolved. From “super fakes” to deepfake endorsements, 2026 presents a new breed of threat to brand integrity. We outline five expert strategies to help you disrupt illicit networks, leverage AI authentication, and maintain consumer trust.
