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Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.

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About SnapDragon

Brand Protection Notebook: The Dark Web

The Dark Web presents a complex and often overlooked challenge for brand protection teams. Hidden behind the Tor network, it can host unauthorised brand use, impersonation, sensitive information and data leaks. Yet monitoring this difficult-to-access environment can provide valuable intelligence, helping brands identify emerging risks, uncover connections between infringements and take early action to protect their reputation and assets.

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About SnapDragon

Brand Protection Notebook: Domain Searches

Discover how domain monitoring and intelligent filtering can uncover high-priority brand infringement across complex digital landscapes — even when brand names are short, generic or easily confused with unrelated terms.

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AI

A Browse Around the “.shops”

This article explores the ecosystem of domains hosted on the .shop (‘dot-shop’) extension, which is popularly used for e-commerce websites, but has also been noted to be disproportionately commonly utilised by bad actors in the construction of fraudulent sites.

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Brand Protection

Beauty AI Diagnostic Models: The New Counterfeit Attack Route

For years, the beauty industry’s battle against counterfeits has focused on fake products, copied packaging and unauthorised online sellers.
But the counterfeit landscape is changing.
As brands invest in AI-powered skin diagnostics, personalised skincare recommendations and virtual beauty consultations, counterfeiters are finding new ways to exploit consumer trust—long before a purchase is made.

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