Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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EU Toy Safety Regulation: What is included and how to prepare your brands
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Toy Industry Brand Protection Guide for Legal Experts
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ACID Webinar: The New Face of Brand Abuse
Watch this on-demand webinar from SnapDragon and ACID, to discover what online infringement looks like today for design-led brands, and how brands should respond when imitation is threatening their innovations.
Uncovering the Networks Behind Brand Abuse
Brand Impersonation and abuse has evolved far beyond fake products. Today, criminals can replicate the entire digital shopping experience—from professional websites and product imagery to social proof, advertising and networks of seemingly independent sellers. As counterfeiters adopt AI, automation and global eCommerce infrastructure, brand protection is becoming a race of AI against AI. This article explores how technology, data analytics and human expertise can uncover the networks behind counterfeit activity, prioritise the highest-risk threats and also explains how critical that technology has become in detection.
Black Friday Domains: Why Brands Should Be Preparing Now, and Not Later
Black Friday is already attracting counterfeiters, scammers and other bad actors, with around 4,100 related domains registered ahead of the 2026 shopping period. Discover why brands need to start monitoring and protecting their digital presence before Black Friday begins.
The Age of AI Influencers and Deepfakes: When Seeing Is No Longer Believing
AI is changing the scale and sophistication of brand abuse. Deepfakes can now create convincing fake video, audio and imagery in minutes, making it harder than ever for consumers to distinguish genuine brand communications from imitations. Discover how brands can adapt their protection strategies to detect, respond to and stay ahead of AI-powered impersonation.
DFYNE Authenticity: The Fight Against Counterfeits and Copycats
As DFYNE rapidly grew into one of the UK’s fastest-growing activewear brands, so did the threat of counterfeits, copycats and online dupes. With infringement spreading across e-commerce and social media, DFYNE partnered with SnapDragon to combine AI-powered monitoring with specialist enforcement.
The result? A 98% enforcement success rate, more than 18,454 fake listings removed, and 1,600+ pieces of dupe content taken down in the last 12 months—helping DFYNE protect its brand reputation, customer trust and continued growth.
Brand Protection Notebook: The Dark Web
The Dark Web presents a complex and often overlooked challenge for brand protection teams. Hidden behind the Tor network, it can host unauthorised brand use, impersonation, sensitive information and data leaks. Yet monitoring this difficult-to-access environment can provide valuable intelligence, helping brands identify emerging risks, uncover connections between infringements and take early action to protect their reputation and assets.
