IP Protection Archives

Brand Protection

Beauty AI Diagnostic Models: The New Counterfeit Attack Route

For years, the beauty industry’s battle against counterfeits has focused on fake products, copied packaging and unauthorised online sellers.
But the counterfeit landscape is changing.
As brands invest in AI-powered skin diagnostics, personalised skincare recommendations and virtual beauty consultations, counterfeiters are finding new ways to exploit consumer trust—long before a purchase is made.

View Resource

July 13, 2026

Brand Protection

Protecting Innovation in Sport with IP and Brand Protection – On-Demand Webinar

Innovate your sport products with confidence. Our CCO, Mary Kernohan met Tiphaine Grosse, Senior Brand Protection Specialist at Amazon to discuss, live online while at IACC Annual Conference, exactly how to navigate and protect IP in the sports industry. The changing counterfeit threat landscape and how protecting your ideas today enables you to lead the market tomorrow.

View Resource

July 8, 2026

About SnapDragon

Brand Protection Notebook: Exploring the Brand Protection Platform

One of my first tasks at SnapDragon was gaining an understanding of our brand protection platform. It provides a single technology environment in which both analysts and clients can review data, manage workflows, and extract insights from the data.

View Resource

July 7, 2026

Brand Protection

How Evolving Counterfeit Risks Are Reshaping Brand Protection Strategies and Consumer Trust

Counterfeiting has moved beyond isolated incidents to become a persistent concern within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.

View Resource

July 2, 2026

Counterfeit

Creator-Led Dupe Culture in Beauty: What OLAPLEX has Taught us About Brand Trust

Counterfeit listings are no longer the only brand threat. Today’s beauty brands face a far more complex ecosystem where imitation spreads through creators, algorithms, affiliate marketing and social commerce before a counterfeit product is ever listed for sale.
The rise of creator-led dupe platforms demonstrates exactly why this shift matters.

View Resource

July 1, 2026

Brand Protection

INTA London 2026: Why trust has become the most valuable asset in intellectual property

Why trust has become the most valuable asset in intellectual property – lessons learnt from INTA 2026 event London: AI is reshaping IP and brand protection — creating new opportunities for legal teams, but also new risks from deepfakes, dupe culture, fake endorsements, and fast-moving online infringement.

View Resource

June 18, 2026

Resource Library

Featured Resources

All Resources

All Resources

Subscribe to our monthly newsletter for expert insights on Brand Protection

Company

Product

Resource Hub

Get in touch